Jeep Day July 18th Happy 80th Birthday to the Civilian Jeep
If you know of any events please pass them on happy to post them up, this was sent over by Barry at FarmJeep! Thanks, Barry!
Happy 80th Birthday to the civilian Jeep
“The third week of July 1945 forever changed vehicle history as Willys-Overland made the grand public debut of the civilian Jeep and thereby unofficially launched the Sport Utility Vehicle market. A mass-produced, four-wheel drive, multi-purpose vehicle would now be available for the average consumer. Wednesday, July 18, was the official introduction date, which Willys proclaimed to be “Jeep Day.” So wrote Bill Norris in the Summer 2020 issue of The Dispatcher (https://www.dispatchermagazine.com/) magazine. You can read the entire article here (https://www.farmjeep.com/farm-jeep-history/willys-farm-jeep-history/jeep-day/).
It appears the current owners of the Jeep brand have forgotten this milestone. At least I haven’t seen anything in the media – yet. Perhaps they are waiting for the actual day. You would think this would be a marketer’s dream. Few companies can boast such success.
For our part, we plan to spread the word on social media and elsewhere that July 18th is “Jeep Day.” A day to go for a drive in your Jeep, take your Jeep to work, or celebrate your Jeep in any way you choose.
Tim: Here are a few pictures from some of the newspaper releases, this is from Fort Worth, TX 7-19-1945. It was pretty big news across the nation on the release of these.
Features: • Original 1948 frame and body – solid vintage construction • Canvas pop-up in great condition for its age • Sleeps 2-4 comfortably • Lightweight and towable with most vehicles • Classic retro design with charming details • Original title Whether you’re a vintage camper enthusiast, looking for a unique restoration project, or just want a standout trailer for weekend getaways, this Higgins is a must-see!
