I ran across this January 2010 review from Autoblog.com of the Icon CJ-3B yesterday. The author simply gushes over this vehicle, arguing that this vehicle really is worth $50,000 more than the $21,000 wrangler.
Here are some excerpts:
At this point we normally pose a question – something like, “Is the Icon CJ3B worth $50,000 more than a Jeep Wrangler Rubicon?” But here’s the thing, after a few hours of exposure to the CJ3B, it’s unquestionably worth the money. That’s right, we’re just going to start the review with the conclusion, then explain exactly why this little Icon is so darn special. And believe us, the CJ3B is exceptionally special.
Take Icon’s latest model, the all new CJ3B. Based off the 1953 Willys CJ3B (Icon amazingly holds the rights to the name), [head designer] Ward explains that the design ethos of the old Willys Jeeps was longevity, simplicity and utility. Not only does Ward appreciate these qualities, but he finds them “Sorely lacking from the current automotive industry.”
The EcoTec motor emits less pollutants during a full day of driving than a 1953 Willys CJ3B does just sitting and venting gasoline fumes. As Ward explained, Icon is such a low volume producer that they’re exempt from smog laws. They just happen to run O2 sensors and catalytic converters because they want to. Ward plans to eventually offer the CJ3B in not only a diesel version, but full electric as well.
Resent restoration to mostly original. Either one $6500.”
