UPDATE: The links to the PDFs are fixed.
Among the digitized items Bruce has sent me comes these articles. In this one, from the Hammond Times, July 23, 1945, Willys Overland introduces the new Post-War Jeep. What’s interesting is that it’s neither an “ad” nor is it really an article. You can view the entire PDF here.

Even more interesting was the pricing decision. These new Willys would cost $1000, a price not set by Willys Overland, but instead by the Office of Price Administration (OPA). This information comes from a July 31, 1945 article, in the Vidette-Messenger, Valparaiso, Indiana. Here’s the full PDF and an excerpt below.





































