This unusual ad appeared in the December 18, 1945, issue of the Poughkeepsie Journal. I guess marketers figured adding the “jeep” name to most anything was a good bet for increasing sales?
Features Research Archives
1943 Jeep-O Clubs

This pledge for Jeep-O club drivers was published in the July 07, 1943, issue of the Leaf Chronicle out of Clarksville, Tennessee. This pledge appears to have been unique to the Clarksville area.
In April of 1943, the Kiawanis Club of Anniston, Alabama, started the Jeep-O Club, an effort to alleviate the transportation problem facing soldiers by pledging to give rides in their vehicles to soldiers who needed one. It was an early Uber system, only with volunteer drivers.
It’s possible the Kiwanis Jeep-O movement got is name from the previous November’s Jeep-O gram movement in Texas.
This photo shows an actual Jeep-O stop. It appeared in the April 15, 1943, issue of the Huntsville Times:
By May, the Jeep-O club idea had already spread to 22 states:
A couple months later, in the July 07, 1943, issue of the Leaf Chronicle out of Clarksville, Tennessee, the paper reported how a Jeep-O club was staring up there: Continue reading
1946 Testimonial from Service Station
UPDATE: The other day I realized that the jeep in this photo from a collection of early jeep information published in 2014 looks very similar to an illustrated jeep that appeared in a 1947 newspaper ad. Here’s the image and it’s associated testimonial:
Here’s the advertisement from the June 3, 1947, ad published in the Sullivan Daily Times, out of Sullivan, Indiana, that highlights the ability of the jeep to be an efficient, low-cost option as a road-service vehicle.
2015 Story About “1941” Willys MB
Jerry shared this 2015 story published in AutoRevolution about a 1941 Willys MB that is “Almost 100% original. Some stuff has been removed but very little has been replaced. A couple of needed mods have been made, but nothing substantial”. Hmm … challenge accepted.
Upon inspection, the jeep fails the “almost 100%” original claim. For example, the spring hangers are not original, but as I looked closer at the frame I realized that when someone put a newer CJ chassis underneath the jeep, they never removed the frame-mounted CJ-shock mount (visible just in front of the rear tire on the frame). In addition, the rims and rear axle are incorrect. My guess is that this body is sitting on a newer chassis and powertrain of some type.
Given the drain holes are blocked, I blew up the photo to check out the back and it sure seems like there’s tailgate lip sticking up along the rear. Yet, this does have the cutout in the body for the vertical shock mount, so this may be an original WWII body that’s had a tailgate added? I just can’t tell either way for sure. .
1957 Baden-Powell AfricaEuropeAmerica Expedition
Derek published this story on the CJ-3B Page about three Brazilian Boy Scouts (Gabriel Paula Fonseca Jr., Everardo de Mello Nogueira, and Paulo Pinheiro de Andrade) who traveled the world, calling themselves the Baden-Powell AfricaEuropeAmerica Expedition.
Leaving in 1957, just after Hugo Vidal and his friend returned from their Operation Pineapple adventure, the Baden-Powell party used a CJ-5 that was styled and outfitted in a way similar to the Operation Pineapple CJ-3B jeep.Their goal was to attend the 9th Annual Boy Scouts Jamboree, one that also celebrated the 50th anniversary of the Scout’s founding and the Centennial of Robert Baden-Powell, the Boy Scouts’ founder.
In 2018, a story was published in English called: 1957: From Cape Town to the Nordkap on a Jeep – Three Brazilians youngsters set out to discovery the world. I just purchased it ($6.50) for the kindle, so will be reading it as I can.
In 2017 a story was published about the trip on this site, but it appears you have to log in to access it. Some pics from this story can be seen on the internet. Based on these pics, the trio may have used the same “built with Brazilian” parts that Operation Pineapple used to fund the expedition:
WGTE-TV’s WHEELS Automotive History of Toledo on eBay
Anyone ever seen this documentary? It apparently includes a discussion of the early days of Willys-Overland.
View all the information on eBay
“This is “TOLEDO STORIES: WHEELS,” a previously-owned video-cassette (VHS) with all original artwork (shows very little wear). It was issued by WGTE and plays beautifully (double-checked).
“Wheels” shares the story that the automotive industry has played in Toledo, Ohio’s history. For 150 years, Toledo’s economy has been interwoven with the manufacture of all kinds of vehicles. The film covers the Jeep Corporation’s early beginnings as Willys-Overland, the dozens of 19th century carriage and wagonmakers in the area, and eight major bicycle manufacturers.”
No Updates Wednesday
Ann found a great price on a china hutch for the new house, so that consumed my Tuesday. So, no updates Wednesday.
But, here is an Operation Market Garden video that compares WWII locations with their current look: