Features Research Archives

To Top

Berg Truck & Parts Company Ads in Popular Mechanics

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

1946-02-popular-mechanics-berg-truck-parts-ad-lores

February 1946 Ad in Popular Mechanics, the earliest one I could find.

1946-06-popular-mechanics-berg-truck-parts-ad-lores

By June 1946 Berg was advertising Amphibious vehicles.

A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.

 

This was the latest Ad from Berg that I found, though my searches were not extensive.

 
To Top

November 1952 Canfield Wrecker Catalog **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.

“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”

1951-11-01-canfield-truck-towing-booklet01

1951-11-01-canfield-truck-towing-booklet0

1951-11-01-canfield-truck-towing-booklet1

1951-11-01-canfield-truck-towing-booklet2

Continue reading

 
To Top

1958 St. Valentins Dance & Frolic with Jeep Ads on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This odd item includes two ads with FCs.

View all the information on eBay

“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”

1958-st-valentines-dance-fc-ads1 1958-st-valentines-dance-fc-ads2 1958-st-valentines-dance-fc-ads3

 
To Top

M-151 Pencil Sharpener on eBay

• CATEGORIES: Features, M-151 This site contains affiliate links for which I may be compensated.

Old School pencil sharpener in the form of an M-151.

View all the information on ebay

“Item is a vintage Pencil Sharpener made in Hong Kong.
Item is a WILLY’S JEEP (JEEP does have the removable Top, NO picture)
Item is approx. 1-1/2″ by 3″ by 1-1/2″.
Item shows LITE wear as pictured.
LOOK at the photos they are part of the description.”

m151-pencil-sharpener0 m151-pencil-sharpener1 m151-pencil-sharpener2 m151-pencil-sharpener3 m151-pencil-sharpener4

 
To Top

CJ-5 Jeep Sign on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Cool sign!

View all the information on eBay

“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”

 
To Top

1948 W-O Builds 5 Great Lines of Trucks Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?

The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).

Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks1-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks2-lores 1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-lores

Print date:

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks3-date

1948-07-01-willys-overland-builds-5-great-lines-of-jeeps-trucks4-lores

 
To Top

1960 Photo of Jeep w/Odd Top

• CATEGORIES: Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

This August 21, 1960, article in the Ogden Standard Examiner out of Utah includes a photo of a CJ-2A with a home made, odd hardtop.

Clipping from The Ogden Standard-Examiner - Newspapers.com

 
To Top

1940 News Article — Fort Oglethorpe Receives Midget Autos

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This December 22, 1940, article in the Birmingham News highlights the latest arrival of “midget automobiles” at Fort Oglethorpe, Georgia. I would imagine these are Bantam BRC-60s.

Clipping from The Birmingham News - Newspapers.com

 
To Top

1973 Eagle Indanola, NE **SOLD**

• CATEGORIES: Features, Other 4x4s This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $5000.

Never heard of the Eagle amphibious ATV. There might be a review of this in the August 1970 issue of Mechanix Illustrated.

“This is a very rare amphibious ATV. They competed for the military contract against Coot. Coot eventually won the contract so eagle went by the wayside. I have restored about 90% of this and have put in a well running Vanguard. It needs some work still to be completely finished but I have lost Interest in being the one to finish it. It would be cool to finish it and use it as a river rig or take it to the sand pits and you should be able to just drive out on the water with it, that was always my goal. One sold on eBay a few years ago it was completely restored for 7500. I have not seen one for sale since then, I see coots on there all the time but they’re much more common. Make me an offer or I’m open to trades. Motorcycles, four-door with a long box or anything that I can take to the lake. Let me know what you got.”

eagle-atv3 eagle-atv2 eagle-atv1 eagle-brochure-atv2 eagle-brochure-atv

 
To Top

1954 Article w/ the Longview Trailbreakers Jeep Club

• CATEGORIES: Features, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

This October 09, 1954, article form the Longview Daily News puts the launch of the Trailerbreakers Jeep Club in April of 1954. That’s one view of Mount St. Helens that no longer exists!

1954-10-09-longview-dailly-news-trailerbreakers-article-lores