UPDATE: I mistakenly list a September 1949 Ad as a September 1948 ad. I removed that, so now there are only seven ads on this post. 

Willys-Overland ran a series of Universal Jeep and Truck ads in the Montana Farmer-Stockman newspaper through 1948. The ads for the Universal Jeep focused on farming and ranching and appear most, but not all months (The paper is archived at the Library of Congress and appears to have been a bi-monthly publication). Below are seven ads I could find. In 1949, the number dropped to only 4 ads.

January 15, 1948:

No February Ad

March 15, 1948:

April 15, 1948:

May 15, 1948:

Continue reading →

This old package of Buckeye Silver Liquid Iron includes an endorsement by Willys Motors, Inc.

View all the information on eBay

“THIS AUCTION IS FOR ONE/1 USED RARE/VINTAGE ORIGINAL BOX CONTAINING BUCKEYE SILVER SHIELD LIQUID IRON TESTED & INDORSED BY WILLYS MOTORS.

MADE BY BUCKEYE PAINT AND CHEMICAL CORP. OF TOLEDO OHIO, ALSO HOME OF THE WILLYS JEEP.

ITS A 2 PART ADHESIVE AND FILLER. BOTH PARTS ARE IN THE BOX.

THE HARDENER IS STILL IN LIQUID FORM. THE LIQUID IRON LOOKS MORE OF A PASTE. I DID NOT OPEN EITHER ONE OF THE CONTAINERS.

GREAT GRAPHICS ON BOX. GREAT IMAGE OF A WILLYS JEEP CJ5.”

Steve shared this ad for Proto Tools that included a Jeep. It appeared in the March 1953 issue of Mechanix Illustrated.