Features Research Archives

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1956 Ad for the Station Wagon as a Practical Builder on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad appeared in the January 1956 issue of Practical Builder, page 282. It’s a pretty niche specific ad.

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1956-01-practical-builder-chicago-wagon-ad

 
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1947? B&W Negative of Men Using Radio on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

No caption. It was part of a box marked “Sept 1947”.

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1947-photo-men-jeep-radio

When inverted in photoshop it looks like this:

1947-photo-men-jeep-radio-inverted

“VINTAGE
– These came to me indirectly from the widow of a professional (press and otherwise) photographer based in the Holyoke MA area
– The negative(s) is(are) original 3 1/4 x 4 1/4” Black & White
– Due to the light box, some images are seen as cut off
– Camera was set to the monochrome for ease of viewing – some color variations may appear on negatives
– These came from a box labelled: Sept 1947 – this does not guarantee accurate dating, though it is assumed to be somewhat accurate

 
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Automobile Club of Southern California

• CATEGORIES: Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

Bill Reiss shared these photos he took of a modified CJ-3B used by the Automobile Club of Southern California. It was a feature of the Los Angeles Auto Show earlier this week. (See an example of the club’s 2A set up from 1949 here).

automobile-club-socal-0 automobile-club-socal-1 automobile-club-socal-2

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1948 Jeep Ad Rainy Weather is Duck Soup

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This ad appeared in the Oxford Ledger on March 10, 1948, published by A. B. Clothier & Son out of Oxford, Michigan. It later appeared in the Leelanau County times on March 25, 1948, published by Harry’s Service Center, Traverse City, Michigan.

A.B. Clothier Ad:

1948-03-10-oxford-leader-jeep-ad-lores

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1947 Ad Jeeps Speed-up Golf Course Work on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Time magazine featured this ad in it February 03, 1947, issue.

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1947-02-03-time-magazine-golf-course-ad

 
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1946 Bulletin: “The Jeep as a Source of Power …”

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

The 1946 Bulletin “The Jeep as a Source of Power and Transportation on Farms and Ranches in Texas” was written by Harris Pearson Smith, Chief of the Division of Agricultural Engineering in the State of Texas. It is available for download off of the Hathitrust.org site. The pamphlet includes a variety of farm images.

Cover of booklet:

1951-case-histories-of-advertising-images4

Image 1 compares a WWII jeep used for testing vs. a CJ-2 (note the lack of a fuel inlet and the WWII grille; also looks like JEEP is printed on the windshield) received in April of 1945 for additional testing:
1951-case-histories-of-advertising-images1

Image 2 describes an early drawbar experiment that was later ruled too narrow:1951-case-histories-of-advertising-images2The last image of the bulletin provides evidence that the jeep can get stuck:

1951-case-histories-of-advertising-images3

 
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1951 Short Case History of Willys-Overland Advertising

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).

1951-case-histories-of-advertising-pg57

 
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1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.

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1956-05-american-city-mag-cj5-scraping

 
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Willys/Kaiser/Jeep Plant Employee Badges

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

The price of these seems kind of high, but maybe they just aren’t my thing?

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“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”

willys-jeep-employee-badges

 
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Happy Thanksgiving!

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Thanks to Mike for sharing this Turkey photo of a Jeepster Convertible surrounded by poultry.

2019-happy-thanksgiving-commando-jeepsters-turkeys