This first CJ-3B focused ad was published in the April 09, 1953, issue of the Barre Daily Times out of Barre, Vermont. It demonstrated how the Universal ‘Jeep’ “Pays its way Fast!”. It was paid for by Vermont-Willys, INC.
This next ad appeared two weeks later in the April 21, 1953, issue of the Sentinel out of Carlisle, Pennsylvania. It was sponsored by the William Peiper Garage.































