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March 1963 Jeep News Front Page **SOLD**

• CATEGORIES: Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is a reprint of the first page of the March 1963 Jeep News. Notably, it discusses the two main reasons behind the change. 1) Kaiser Jeep was meant to identify the company as ‘one of the growing Kaiser “family of industries”‘. 2) It was meant to align the company with the ‘Jeep’ trademark and insure ‘Jeep’ was applied to the entire line of products around the world.

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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

1954-form-no-wo-1257-cj3b-brochure1 1954-form-no-wo-1257-cj3b-brochure2

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Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

1953-cj3b-form-no-number-facts-about-the universal-jeep1-lores 1953-cj3b-form-no-number-facts-about-the universal-jeep2-lores

This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

1954-form-kw-1702-cj3b-jeep-makes-its-road1-lores 1954-form-kw-1702-cj3b-jeep-makes-its-road2-lores

This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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Chris’ CJ-2A @ Work

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Chris put his CJ-2A to work the other day. His extended bed came in very handy for moving parts.

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Wooden Toy Jeep … eBay Find

• CATEGORIES: Features, Models, toys This site contains affiliate links for which I may be compensated.

I couldn’t resist this curious, wooden representation of a jeep. It has some damage, which kind of adds to the oddness. It is about 10″ long, so it’s a good size.

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1957 FC Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.

This is the front of the brochure:

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The top folds up to reveal these two pages:

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The bottom folds down to review this center section:

1957-05-form-no-m-5-57-ISB-fc150-fc170-brochure3-lores

This is how the back appears when fully opened: Continue reading

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1951 Export Corp Universal Jeep Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.

View all the information on eBay

“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”

1951-universal-jeep-ad-great-britain

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CJ-5-looking Boat

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Jerry shared this CJ-5 Boat combo. It has what appears to be a Florida registration, though Jerry notes it should on the hull.  Anyone know more about it?

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