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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.
This shows the brochure fully opened:
This is the backside of the brochure fully opened.
This 1950 photo from the Gateway to Oklahoma History archives shows Roy Fisher’s jeep dealership. His dealership was active between 1946 and 1950 in Oklahoma City, OK. It was sold about the time this May 1950 photo was taken. Note the CJ-2A Fire Jeep in the second story window. The vintage Willys sign with the drop “J” logo is cool as well.
Here are a few ads from the Roy Fisher Willys ‘Jeep’ dealer era.
January 05, 1950, Daily Oklahoman.
Here is the sale announcement from the May 25, 1950, issue of the Miami News-Record out of Miami, Oklahoma:
It looks like these jeeps were stuff full for the drive to the front.
View all the information on eBay
“This is an original press photo. An American convoy,part of reinforcements being rushed to the front to stem advance of tank led North Korean forces, prepares to move forward Photo measures 7.25 x 8.5 inches. Photo is dated 3-2-1951.”
There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used: “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?
Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.
One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.
When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.
This shows the brochure opened part way and highlights the engine choices:
This shows the brochure fully opened:
This shows the brochure fully opened from the back:
Speaking of De Luxe wagons, I wanted to share Scott Gilbert’s effort to create a De Luxe looking wagon from his wagon. He was diligent enough to locate NOS cane stickers for the sides, an item stored away for years that was owned by someone on a non-jeep forum. I’m looking forward to seeing how his wagon looks once he finishes the restyle.
No date on this circa 1951 French-Canadian Willys-Overland jeep ad.
This was filmed in July 07, 1954.
Italian description: Descrizione sequenze:Francia: partenza della gara automobilistica ; fasi della gara di velocità della Jeep su un terreno accidentato ; la jeep vincitrice della gara ; il pilota della jeep affaticato dopo la gara ;
Rough English translation: Sequence description: France: start of the car race; stages of the Jeep speed race on rough terrain; the winning jeep of the race; the jeep driver tired after the race;
This photo from the University of Wisconsin Digital Achrives was taken around 1954 and shows a jeep atop the Lake Mendota Ice, surrounded by fisherman.
Lake Mendota borders the northern side of downtown Madison, Wisconsin. In the early 1990s I lived in Madison for a couple years, but rarely spent much time near Lake Mendota.
Learn more here: https://search.library.wisc.edu/digital/AGOAAUBBNQBJC28P
This first photo is a closeup from the photo below it. The jeep appears to be a pretty stock MB.
There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.
Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole, while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.
And now for the brochure:
This is the back of the unfolded brochure:
When first opened, this page appears:
When completely opened, this three-panel view appears.
The starting bid for the collection of 677 photos starts at $1000. It does include a few images of jeeps, including a Ford GPA Seep, an MB, and a Ford GP named “Marie”.
View all the information on eBay
“An awesome circa WWII original photograph album with approximately (677) photos. (567) on album pages that can be removed and (110) other photos. Mostly WWII US Army/Military from an album that came apart. They include some great images with lots of examples below. The 1939 Rose Bowl Football Game (soldiers must have attended) USC University of Southern California vs Duke Bluedevils, Tanks and Crew, Black Officers and soldiers, Uniforms, Helmets, Jeep Willy, Trucks, guns, vehicles, Baseball 86th R.C.A., Boxing, pin up girl in bathing suit, airplanes, blimp, Pasedena, California, Radio City, Mess, Medical, 25th Armored Engineer Battalion, Hollywood Canteen, Toyko Express, Beer, Cigars, girls, ladies, getting married wedding pic, USA flag, UCLA pennant, large Santa Claus, milk crates, shovels, family, etc. An awesome group of 1940’s photographs.”
