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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
It reads more like a press release than an article. Given its timing in conjunction with the release of the CJ-2A, it most likely was.
The cover image:
This postcard just sold eBay for $6.50.
This auction is set of four negatives showing a family and a late model CJ-2A, determined by the stenciling on the tailgate which didn’t appear until around August of 1947.
View all the information on eBay
“HERE ARE FOUR B&W NEGATIVES THAT LOOK LIKE THEY WERE TAKEN ON A FARM. LOOKING AT THE CLOTHES GUESSING 1950’S. ON THE JEEP YOU CAN SEE WILLYS AND 4 WHEEL DRIVE. THESE MEASURE 2 3/8″ X 3 1/2″.”
Chris notes that this photo is reversed, as the spare tire is shown on the driver’s side.
When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:
Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.
These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..
Farmer and Ranchers Best Investment: Whatever You Grow for Profit
Earth Moving Equipment:
Power Producing Equipment:
Jeep-A-Trench:
Service Station (Mr. Service):
They Go Through: Form W-1765
Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.
View all the information on eBay
This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.
Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.
This 1955 brochure form W-201-5 highlighted the CJ-3B as part of the advertising standardization push by the Kaiser Willys marketing team.
UPDATE: Here are a couple more articles introduction the Jeep Surrey. The first one notes that women will like it for its fashion while men will like it for its fine engineering. I’m less convinced that the term ‘fine-engineering’ should be applied to any of the DJ-3As.
The second was widely disseminated in various arrangements and reminds us that “A similar model, the “Jeep” Gala, was introduced to the export market early this year .“ This documents that the Gala was the export model and the Surrey the domestic model.
This first article was published October 08, 1959, and comes from Utah’s Orem-Geneva Times:
This October 04, 1959, article published in the Cincinnati Enquirer.
1954 Form KW-1706 Brochures, early (orange) and late (green) versions.
UPDATE: For a few years now I’ve noticed that there were two versions of the 1954 Form KW-1706 titled ‘Jeep’ FARM POWER, one having an orange theme and one have a green theme. Since I owned an orange copy, I wasn’t in a hurry to get a green copy. Still, I was curious about why the newly formed Kaiser Willys Marking Team would publish a brochure, with the same form number, in two different colors, as that wasn’t a customary practice.
A few days ago I found a good price on the green version. When it arrived, I compared the two brochures. At first, I couldn’t see any differences. But, after examining the text, I discovered the reason behind the color change.
A small section on both brochures is titled “NEBRASKA TESTED”. Apparently, when the original orange brochure was produced, the jeep had only completed a tractor test (#432) using a jeep powered with an L-head, yet the company had applied to take the test using an f-head. At some point after the brochure was published, the f-head test (#502) was completed (which did show increased horsepower).
So, the company updated the brochure’s “NEBRASKA TESTED” text and changed the brochure’s color scheme, probably to make it easier to know which old brochures should be set aside and/or destroyed. At least, that’s my theory.
So, here’s a look at the two blurbs side by side.
Comparison of early (orange) and later (green) versions of the 1954 ‘Jeep’ Farm Power brochure.
Here’s a full look at the green brochure:
I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.
