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1951 Station Wagon Brochures

October 4, 2023 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.

The interior pageThe back page seems to be the only difference.

1951-04-j05-jamaica-brochure-foldout-comparison1

The interior seems the same:1951-04-j05-jamaica-brochure-foldout-comparison2

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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?

This is the front of the brochure:

1951-jamaica-wagon-brochure1-lores

The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
 1951-jamaica-wagon-brochure2-lores

This is the back of the brochure:

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This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:

This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:
1951-color-selector-station-wagon1 1951-color-selector-station-wagon2 1951-color-selector-station-wagon3

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Patterson Runs Again .. $8000

October 2, 2023 • CATEGORIES: Features, videos • TAGS: . This site contains affiliate links for which I may be compensated.
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2023-10-01-patterson-1

I spent Saturday and part of Sunday working through some fuel system issues. What I thought was a bad fuel pump (I spent a short time on it this spring) seems to have been some kind of blockage in the line. So, I drained the tank (the updated stainless rear tank has a drain at the bottom), blew the line, then refilled with new gas and, viola, it ran. I think it just sat too long at mom and dad’s. I also replaced the old generator (which didn’t work) with one given to me by Joe-in-Mesa during our Feb visit. So far, it seems to be working.

Below is a short video clip. So, that makes 2 of 4 jeeps running! That’s progress!

The downside for me with this jeep is that I don’t fit in it well (too long of legs). it could also use an alignment. Finally, I wish the brakes stopped a little better, but that’s not a priority at the moment.

The body is rust free. You can drive it as is or repaint and restore it. The jeep includes a very rare Allstate window wash spray system and an equally rare Vacuum tank that adds power for operating the windshield wipers (one is missing a blade .. I haven’t needed to use them).

Being a convertible model, it has the original windshield with twist knobs across the top. I have nearly all the convertible top parts that attached to the body. The convertible loop only has the main bar, not the secondary bar that leaned off the back of the main bar. There is not soft top either.

The tow setup includes a towbar (not shown) that connects to a bracket mounted on the front bumper that uses stock holes, so the bumper remains unmolested.

So, if someone wants to buy this from me for $8000, contact me at d @ deilers.com.

I’ll throw in this three axle trailer for another $8000. I bought it along with the FC Tour jeep, but I think this trailer with just be sitting around and not used much. Since we already have a tilt trailer that can handle the FC, I don’t really need this one. I can take more pics or supply more info if anyone is interested. We towed it from Arizona and, once we got the wiring sorted out, it worked great for us.

fc-tour-jeep-worksheet

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Took Racer for a Pasture Spin

September 30, 2023 • CATEGORIES: Features • TAGS: . This site contains affiliate links for which I may be compensated.
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Looking out over the pasture, I see lots of green, but don’t see all that much cow shit. So, I didn’t think I’d hit all that many piles racing around it. Welp, those tires found plenty of piles and threw it all over me and the jeep.

This was the first time I ran it in 4WD. That worked flawlessly. As for control and driving, I found the racer felt really balanced and smooth, despite the bumps (the pasture isn’t all that even). The steering is a little stiff, but that feels great when going faster.

It seemed like it was missing a bit as I hit higher RPMs; I couldn’t decide if that was caused by the bumps disrupting the gas flow in the carb or by a timing issue. We’ll figure it out.

At the end of the video I realized that the fan wasn’t working (it turned out to be a loose connection), so I was trying to get Ann to open the gate, but she decided she would film me while pretending to not hear me, lol … she is a merry prankster!

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1962 Willys Interlagos Convertible Costa Mesa, CA BaT

September 29, 2023 • CATEGORIES: Features, Other 4x4s This site contains affiliate links for which I may be compensated.
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UPDATE: Blaine confirms this was Dan’s car previously.  It did not reach the reserve, with bids maxing out at $43,000.

Blaine spotted this 1962 Willys convertible Interlagos, which sits as $23,000 with 3 hours left in the Bring-A-Trailer auction.

You can see pics of this car from the post of our visit with Dan back in 2014: http://www.ewillys.com/2014/04/13/day-24-apr-12th-dans-fcs-and-the-scared-romanian/ . He was pretty sure it was the only convertible Interlagos in the US.

https://bringatrailer.com/listing/1962-willys-overland-interlagos-4/

1962-interlagos-willys-costamesa-ca

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1958? Economy Delivery Brochure and Press Photos

September 28, 2023 • CATEGORIES: Advertising & Brochures, Features • TAGS: . This site contains affiliate links for which I may be compensated.
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Over the past couple of days I’ve turn my attention to the disaster that is the ‘jeep’ office. My library of non jeep books and jeep books and jeep toys and other jeep stuff has remained mostly stored for the past two years in this tiny office that’s part of the shop. This is one room that has undergone almost no remodeling … and it shows.

2023-09-27-interior-of-office

I’ve made some progress (just putting up the books and binders in bookcases has made a difference. One of the side benefits of doing this is finding stuff that I have yet to post, such as the pics and Boyertown Economy Delivery brochure below …

One of the jeep photos appears to have a plate dated 1958, so that’s how I am dating this package.

economy-delivery-van-brochure-press-photos1 economy-delivery-van-brochure-press-photos2 economy-delivery-van-brochure-press-photos3 economy-delivery-van-brochure-press-photos4

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Photo of Norman’s Garage With Jeeps

September 28, 2023 • CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.
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This photo of Norman’s Amoco gas station and garage in Akron, Ohio, includes three CJ-2As with modified bumpers. However, note the “Norman’s” sign. I think that is a neon sign and I’m wondering if that jeep lit up at night. If so, that would a pretty awesome sign!

normans-jeep-garage-akron-oh-photo

Here’s a closeup of the sign:

normans-jeep-garage-akron-oh-photo

Here’s a closeup of the middle jeep:

normans-jeep-garage-akron-oh-photo-JEEP

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1954 KW Truck Brochure SD-203-4

September 28, 2023 • CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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UPDATE: I’ve updated this post with a higher quality scan of this brochure.

This is the early 1954 version of truck brochure with the KW stamp, form SD-203-4. It’s the only example I’ve been able to find. The subsequent version, form W-203-5, with a green theme is more commonly found online.

1954-form-sd-203-4-truck-brochure-kw1 1954-form-sd-203-4-truck-brochure-kw2 1954-form-sd-203-4-truck-brochure-kw3


 

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