A service station merchandising contest in 1955 was sponsored by the B.F. Goodrich company. Six cream, blue and red CJ-5s were given away as prizes. The article was published in the May 1955 issue of Willys News.
Features Research Archives
Feb 1961 Busy Bee Equipment Brochure
This February 1961 mailing brochure marked Form No. DM61-02 highlights the advantages of a jeep. This particular brochure has some wear and a stain, so isn’t an ideal example.
If folded, this was the 8.5″ by 5.5″ front page:
The 8.5″ x 11″ interior:
If unfolded all the way, this 17″ x 11″ complete foldout:

1945 Photo of Pneumatic Jeep **SOLD**
UPDATE: **SOLD** Was on eBay.
Curious that the pneumatic jeeps had the tool indents on the passenger side. I believe this photo has been reproduced backward. You can see an example of how it appeared in print in the St. Petersburg Times.
“1945 Press Photo The pneumatic jeep, used as decoy during war”
In some cases jeeps were put inside dummy tanks. Here’s a great photo showing a ‘tank’ being dropped onto a jeep.
1944 Photo of Ford GP Hauling Hay on eBay
This is another of a series of Ford GP photos from Lake Geneva.
“You are bidding on an original press photo of WWII Jeep Hauling Hay Trailer Lake Geneva WI Farm. Photo measures 7 x 9 inches and is dated 1/20/1944.”
Brady’s Newest Build
Brady Leetch shared his recent build. It’s got a great flat fender / scrambler feel to it. The snow is a nice touch, too. You might remember one of Brady’s other builds, this blue low-rider jeep.
1955 Gravity Dump Modification
There were several articles that made the June 1955 issue of Willys News worth purchasing, even if the price was higher than I wanted. Case in point is the gravity dump box idea below. Perhaps someone can recreate this rare mod?
Swedish CJ-3A Jeepen Brochure
I may not be able to read this brochure from Sweden, but I like the pictures :-). I guess no one else on eBay could read it either, which is why I got it for next to nothing.
Win a Rubicon Jeep Adventure
Dave from ExtremeTerrain shared their newest giveaway opportunity. There is no purchase necessary. You don’t even need to own a Jeep! View the entry form at their website.
Extreme Jeep Adventure: Win A Rubicon Excursion !
ExtremeTerrain is going to be sending one lucky winner on a trip to the Rubicon Trail in California as a part of our Extreme Jeep Adventure: Win a Rubicon Excursion giveaway. The winner and one friend will get to explore the iconic trail in a modified Jeep Wrangler!
The trip includes:
– A Rubicon Jeep expert to help navigate the trail
– 3 Extreme days wheeling the Rubicon trail
– 2 nights of camping under the stars
– Free travel and lodging
From now through March 31st, 2015, you can enter to win this amazing trip which also includes your travel and lodging. All you have to do is fill out the Entry Form before the contest ends. There is no purchase necessary and you do not need to own a Jeep to enter this contest!
Australia NSW Library Photos from WWII
4 Wheel Hero: The Original Jeep Movie
There’s a new movie being made about American Bantam and the Original Jeep. Principal photography is supposed to begin in May of 2015. Learn more here: http://www.4wheelhero.com/schedule/. The movie has a Facebook Page as well.




























