1950 & 1950 Color Selector Brochures

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I ran across these rare brochure on eBay. They aren’t in the best of shape, but better than nothing!

The first one became effective April 1, 1950, for The Willys Station Wagon and The Willys Jeepster. It is a simple four-page brochure with a choice of six palettes.

The second brochure does not include the Jeepster. It also pairs the color choices down to three and (for marketing purposes?) gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951: