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Four Willys-Overland Sales and Service Postcards.

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

I just missed out on these postcards. There were no other bidders when I made a high bid of $31, but apparently someone came in at the last second with a higher bid. Well, they can have them for that price (besides, I already have the “Snug and Warm” card).

Still, these cards are pretty interesting. I would guess based on the Worman hardtops and CJ-2A styling that they are likely from the late 1940s.

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October 1953 Worman Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.

Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”.  Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met. 

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Pedal Jeeps via Mecum Auction in September

• CATEGORIES: Features, toys This site contains affiliate links for which I may be compensated.

Ed shared the news that there will be some pedal jeeps auctioned by Mecum this September. They are a part of the ELMER’S AUTO & TOY MUSEUM COLLECTION 2022 auction September 14-17 in Fountain City, Wisconsin. I’ve never been, but the pics make it looks like an interesting place. Unfortunately, 2022 is the last year for the museum. Learn more about the museum here.

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Bunkhouse Updates Keeping Me Busy

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

The past month has kept me busy not with jeeps, but with the “bunk house”. To be fair, our triple digit days made it a bit too hot to be toiling away on a jeep.

After taking over the job of painting the bunk house, I elected to complete a variety of other changes, such as completely rebuilding the deck (mostly using leftover materials), regrading the area under and behind the deck, installing a better drain system for the gutter, and more. There’s still work to be completed, such as building the steps up to the decking, installing a deck-skirt, adding landscaping, pouring a walkway to the shop, and more. But, we’ve made significant progress to date.

We even had our first guests from eWillys. Jack and Lori spent the night on their way to picking up that real nice CJ-3A I listed a couple weeks ago in Zillah. I hadn’t seen Jack since our visit with him in Boise in 2013, so it was great to get caught up. They invited us to stay with them on the east side of Idaho and they will take us up into the mountains jeeping there. We hope to get over there soon!

Below is a before and a to-date photo.

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August 1949 Article on the “Morality Jeep”

• CATEGORIES: Features, Old News Articles This site contains affiliate links for which I may be compensated.

This article appeared in the Norfolk Virginian-Pilot newspaper on August 08, 1949. The newspaper titled the photo caption “Morality Jeep”, though it’s not clear that the police department ever revered to it as such. It seems a mischaracterization of a patrolman who used a CJ-3A to patrol the beach.

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Willys-Themed Bench Omak, WA $1600

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Here’s a different kind of Willys-themed bench.

https://wenatchee.craigslist.org/for/d/omak-willys-jeep-tailgate-bench/7506415863.html

“Custom Willys Tailgate Art Bench… created from recycled, reclaimed and salvaged materials. Was an order for a business that fell through… asking $1600 for this piece of functional art. If you like this sort of artwork please feel free to check out my Facebook page * Salvage Artistry * https://www.facebook.com/upcyclejunkyard/

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March 1963 Jeep News Front Page **SOLD**

• CATEGORIES: Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is a reprint of the first page of the March 1963 Jeep News. Notably, it discusses the two main reasons behind the change. 1) Kaiser Jeep was meant to identify the company as ‘one of the growing Kaiser “family of industries”‘. 2) It was meant to align the company with the ‘Jeep’ trademark and insure ‘Jeep’ was applied to the entire line of products around the world.

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1954 KW 170X CJ-3B Line of Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T

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Originally published July 4, 2020: 

UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.

This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:

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This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:

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This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:

1954-form-kw-1703-cj3b-oil-industry-brochure1-lores

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Chris’ CJ-2A @ Work

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Chris put his CJ-2A to work the other day. His extended bed came in very handy for moving parts.

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Wooden Toy Jeep … eBay Find

• CATEGORIES: Features, Models, toys This site contains affiliate links for which I may be compensated.

I couldn’t resist this curious, wooden representation of a jeep. It has some damage, which kind of adds to the oddness. It is about 10″ long, so it’s a good size.

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