Features Research Archives

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Sotheby’s Willys Jeep Auctions

• CATEGORIES: Features, Website This site contains affiliate links for which I may be compensated.

There are some jeeps coming up for auction through Sotheby’s, along with a Mule. Note Lot 322 1951 M-38 that sold for $61,600!

soethbys

 
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March & April 1961 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?

Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.

On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
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This three-page spread was unusual for Jeep News.

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1961 Readers Digest Del-Monte Pink Jeep Contest

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.

Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):

1961-03-04-delmonte-readers-digest-surrey-dj3a-contest

This is the announcement by Buddies’ Market:

1961-04-27-the-mercury-surrey-pink-jeep-contest-winner

 
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Photo of DJ-3A Dispatcher in Indonesia(?) on eBay

• CATEGORIES: DJ-3A, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: This is back up for sale. Note that this is a column shift. As Carl noted, this is the correct orientation for the image, because if reversed the “WILLYS” would be backwards.

View all the information on eBay

 

dispatcher-jeep-indonesia-1-lores dispatcher-jeep-indonesia-2

 
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August 1960 Article Noting the Formation of the PNWJA

• CATEGORIES: Features, Old Images, Old Images Jeeping, Old News Articles This site contains affiliate links for which I may be compensated.

This August 1960 article in the Longview Daily News out of Longview, Washington, notes that the Armstrongs, members of the Trailbreakers Jeep Club, chaired the two-day convention that resulted in the formation of the Pacific Northwest Jeep Association (Iater changed in 1965 to the present-day PNW4WDA — Pacific Northwest 4-Wheel Drive Association).  Note that the article refers to the association as the “Pacific Northwest Jeep Club Association”, but a decision must have been made to drop the word “Club” from the name. (some historical PNW4WDA info on the Webfooters page).

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August 02, 1960, Longview Daily News

The Trailbreakers still exist and were one of six charter clubs in the Association. In order of formation (or incorporation), I believe the six charter clubs were the (1) Yakima Ridge Runners, (2) Vancouver Four Wheelers, (3) Longview Trailerbreakers, (4) Brush Busters (?), (5) Tacoma Webfooters, (6) Seattle Jeep Club. (The Brush Busters out of Portland were formed in early 1958, but I haven’t confirmed they were at the convention, so please correct if I’m wrong).

The Tacoma Webfooters have a particularly unusual name. The story goes as follows: “It was time to name the 4th jeep club [ed. note I guess they didn’t know about the Brush Busters]. Who’s got any ideas? Burt Severeid said, “How about the Tacoma Webfooters Jeep Club? Oh, the complaints poured in about how silly that name was, but no one else came up with anything else, so it stuck!! The 4th jeep club in the northwest was to be called, “The Tacoma Webfooters” , with Bruce Cole as the first president.”

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Original Post from 2016: This is a great photo from the very first Pacific Northwest Jeep Association Summer Convention, prior to being renamed the PNW4WDA.

1960-1st-annual-pnw-jeep-association-photo

Arlene Brooks found this photo.

 
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March 1950 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure titled “Designed to Meet More Needs of More People” has a form number of SW73MI-SCM-350. It’s *possible* that the “350” marks a publish date of March 1950.

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This is the full open brochure (16.5″ x 22″):

Photos

Continue reading

 
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May 1952 Willys Dealers

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

This May 9, 1952, ad for Aero Willys highlights dealers across the US, but especially in the Eastern Washington and Northern Idaho area. To hit 35mpg these cars had to have been traveling down hill!

1952-05-09-spokesman-review-aero-willys-dealers-ad-lores

 
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Late 1960s Kaiser Jeep V-6 Marine Engine Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I’m not sure how the “cube” branding plays into the marine engine?

View all the information on ebay

“Here I have a very RARE brochure for the
Jeep 155 V6 155 HP Marine Engine

Jeep/155 the Power Cube comes in a V

INBOARD OR OUTDRIVE
MARINE ENGINE
Stern Drives manufactured by Outboard marine
Corporation (OMC), and Universal Motor Company
Inboard available from both Revley Corporation
and Universal Motor Company

Flier is printed on heavy stock (Light cardboard)
Front has a very cool “Cube Cutout”
In its folded position it measures about 8 ¾ x 6 ¼ inches. Unfolds to about 26 ¾ x 6 ¼ inches.”

1960s-kaiser-jeep-cube-marine-engine-brochure0 1960s-kaiser-jeep-cube-marine-engine-brochure1 1960s-kaiser-jeep-cube-marine-engine-brochure2 1960s-kaiser-jeep-cube-marine-engine-brochure3 1960s-kaiser-jeep-cube-marine-engine-brochure4

 
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Hamilton Pedal Jeep Cincinatti, OH **SOLD**

• CATEGORIES: Features, toys This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $295.

Looks like this Hamilton pedal jeep spotted by Roger Martin has never been restored. The seller’s p# is in one of the images in the ad.

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hamilton-pedal-car-cincinnati-oh1 hamilton-pedal-car-cincinnati-oh2 hamilton-pedal-car-cincinnati-oh3

 
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May 1945 Post-War Jeep Article

• CATEGORIES: Features, Old News Articles This site contains affiliate links for which I may be compensated.

This article was published in the May 20, 1945, issue of the Spokesman Review. One fact that surprised me is that by 1945 only 2% of world’s farms were mechanized.

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