UPDATE II: This poster was based on the 1956 W-25X-6 brochures. This also seems to confirm that there was never any Form W-251-6 brochure (which had been a lingering question of mine).

Original Post From Feb 17, 2020 (but with all new text): Below are the front pages from a series of 1956 brochures. I think I’ve got everything sorted out … 

1. Form W-250-6 V1 (CJ-5/CJ-6/CJ-3B):
   
   
2. Form W-250-6 V2 (CJ-5/CJ-6/CJ-3B) … this form replaced the one above:
   
   
3. Form W-250-6X (CJ-5/CJ-6/CJ-3B) Export:
   
4. Form W-252-6 V1 (Trucks):
   
5. Form W-252-6 V2 (Trucks) This form replacement the green truck form above:
   
6. Form W-252-6X (Trucks) Export:
   
7. Form W-253-6 (Wagons) (was there an earlier version of this form?):
   
8. Form W-253-6X (Wagons) Export: Anyone have this form?

UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X. 

What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure.  Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.

Because that reasoning, I believe this is Version #1 of Form W-250-6 …

This shows the back of the brochure when opened fully:

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This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.

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xUPDATE: There were actually two different Form W-252-6’s produced during 1956. This green one shown below and the one at the bottom. Both differ significantly from the export version of the form, which is Form W-252-6X. 

What’s the difference between them? Well, the text, the fonts, and the font sizes are nearly identical. Both forms open up to 11″x17″. Obviously the front of the bottom version is more colorful and the front color image is certainly different. But, what might be the biggest change and the reason for the alternative version is that the green-themed brochure is printed with the word ‘Jeep’ in a san-serif font in numerous places, while the brochure at the bottom uses the much more standard jeep font. Finally, you’ll also notice that “WILLYS” is absent from the front of the green brochure, while “BY WILLYS” is prominent on the front of the colorful brochure.

Because that reasoning, I believe this is Version #1 of Form W-252-6 …

This is how the back of the brochure looks fully opened…

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