UPDATE: **SOLD** Was $7500.
John shared this solid looking truck with a V8 for sale.
“1953 Jeep Willys Overland Pick Up. Runs and drives no issues. Check the info sheet for work completed.”
UPDATE: **SOLD** Was $7500.
John shared this solid looking truck with a V8 for sale.
“1953 Jeep Willys Overland Pick Up. Runs and drives no issues. Check the info sheet for work completed.”
UPDATE: David spotted some 2A tags on this rig, suggesting the title may be problematic.
Bill shared this Hemmings auction. It will be interesting to see what this fetches on Hemmings.
https://www.hemmings.com/auction/1952-willys-m38a1-north-stonington-ct-318166
“This 1952 Willys Jeep M38A1 represents a military-spec example in highly presentable condition, with what the seller describes as a new canvas top and the Jeep’s original engine, which was reportedly built 275 miles ago. The Jeep is said to retain its correct 24-volt electrical system, with auxiliary batteries. Described as having been under current ownership for 15 years, the Jeep is reported to be “free of rust.””
Here’s another Bill pointed our direction. Again, it should be interesting to see how high this goes.
https://www.hemmings.com/auction/1974-am-general-other-wa-503598
“This M151 is powered by the Hercules-sourced 141-cu.in. OHV inline-four. With a compression ratio of 7.5:1, the engine received its fuel mixture via a single carburetor and was rated by the manufacturer at 60 horsepower when new, with 119 lb-ft of torque. The engine in this M151 is reported to be original, with no stated rebuild history. The seller says the manual choke does not need to be used for starting if the engine is warm. An electric fuel pump was reportedly installed in 2018, the M151 reportedly having 24-volt electricals. The manual transmission reportedly “works great,” and the seller states “All-Wheel Drive works great, engaged with a lever switching from 2 to 4 wheel -drive.” The engine bay presents as stock and very clean.”
This article describes the use of the jeep in the mountain west. There are some interesting notes about salt lick placement requirements, too.
I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
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Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:

This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951:

Seems in pretty good shape. I think the doors are just sitting their in the pics rather than sitting in their front channels.
https://www.facebook.com/marketplace/item/1304371523538677
“1954 jeep willys cj3b 1 owner 4cyl Runs great Been sitting. Couple body mounts have rust. Price is firm.”
This will need some work.
https://www.facebook.com/marketplace/item/307049235335330
“53 Willys cj-3b high hood jeep. The wiring is all screwed up. It is not currently running, but ran when it was parked. Has the Suzuki samurai front brakes and recently rebuilt kingpin bearings. It is not currently running. My health just had another severe downturn so I need to sell it because I will not be able to get to it. Serious offers only. Will not reply to automated responses. Mileage not accurate. No title issued by nh for vehicles this age. Only this jeep is for sale. Had a bunch of non serious offers. Need to cover some medical bills asap. People who have cash in hand and come with a trailer top of the list. May be interested in a vehicle as a trade. Currently parked in deering nh.”
UPDATE: **SOLD** Was auctioned via Copart.
Bill shared this auction. The current bid is $200 with 2.5 days to go as of this posting.
