Thanks to Andy for taking photos of his oversize truck brochures. These are framed and behind glass, so he had an understandably difficult time getting good photos. The first two are domestic brochures. The third is a French version of this Willys truck brochure.
Comparison of Five Wagon/Truck Brochures
UPDATE: Here’s an updated version of the post that separates the 1950-1952 oversize truck brochure from the sedan delivery wagon brochures with similar designs.
Originally Published Feb 26, 2021: I was inspired to purchase and learn more about the brochures below after realizing that a poster I saw during a visit at Dave Antram’s place in 2013. Here’s a photo of it:
While I originally thought these brochures were all printed in early 1950, I’m now less certain, as Colin pointed out that #1 (4WD Willys Truck) mentions “Key Starting”, which appeared in 1952. In addition, one of the truck brochures has “1951” printed on the subheading. I suspect we’ll never get firm evidence on the publish dates of these:
You can view the original scans using the following links:
- The upper right New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (Copper?)
- The upper left New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (blue)
- The lower left Sedan Delivery Export brochure with the “New” Hurricane (red)
- The lower right Sedan Delivery with “Famous” Hurricane is here (blue):
And now the trucks from the same period. I don’ have full scans of the bottom two trucks:
- The upper left NEW 4WD WILLYS Truck brochure
- The upper right NEW 1/2 Ton WILLYS Truck brochure
- The lower left is of a French 4WD Willys Truck brochure:
- The lower right brochure is a 1951 Willys 4WD Truck Brochure:
Then there is this oddball Willys Delivery Sedan brochure that has the same front as the brochure above, but unfolds differently, is black and white, and has content arranged differently on the interior pages:
1944 Five Army Auto-Mechanics Courses **SOLD**
**SOLD** Scottie has laid claims to these books …
These five books were published for the military services in May of 1944 and have courses on various aspects of Auto Mechanics. I bought these hoping to find some jeep info, but found none. Still, this may be of interest to some WWII buffs (mostly non-military automobile mechanicals).
1. C0URSE 1-THE ENGINE – BOOK IS MISSING BACK COVER AND FRONT IS SOILED. NO TORN OR MISSING PAGES.
2. COURSE 2-COOLING, LUBRICATION, AND FUEL SYSTEMS. SOME WATER DAMAGE ON PAGES. BUT COVERS ARE IN GOOD SHAPE. NO TEARS OR MISSING PAGES.
3. COURSE 3-AUTOMATIC ELECTRICITY-WATER DAMAGE AND CREASES ON FRONT AND BACK COVERS-NO TEARS OR MISSING PAGES. BACK COVER HAS A SMALL TEAR.
4. COURSE 4-THE POWER FLOW. MISSING FRONT AND BACK COVERS BUT NO TORN PAGES OR MISSING PAGES.
5. COURSE 5-CHASSIS UNITS. FRONT AND BACK COVERS ARE SOILED BUT NO MISSING OR TORN PAGES.”
1942 War Production Board Father’s Day Poster Bantam BRC-60
The War Production Board produced several different “Father’s Day” posters (other posters at the gov archives), including this one with an illustration of a Bantam BRC-60. It also included a letter, though it’s not clear to me how the letter and poster would have been displayed (newspaper? magazine?). Father’s Day fell on June 21st in 1942.
https://catalog.archives.gov/id/165318061

PHOTO CREDIT: https://catalog.archives.gov/id/165318061
Photo of Pouliot’s Dealership w/ Jeeps
Mike shared this photo that was floating around Facebook. It’s possible that this was a Minnesota dealership, as a few research nibbles seemed to send me there, but I couldn’t confirm anything. I imagine this was taken between 1963-1965, given he models shown.
1944 Article on “WAC Jeep Day” in Fort Worth, Texas
This May 18, 1944, article in the Fort Worth Star-Telegram describes the upcoming “WAC Jeep Day”. The Fort Worth recruiting team would offer free jeep rides to those women who fit the WAC’s specifications. I’m guessing the women had to be “U.S. citizens between the ages of 21 and 45 with no dependents, be at least five feet tall, and weigh 100 pounds or more.”
1946 ‘Come in and Drive a Jeep’ Ad
Instead of qualifying for the WACs, it might have been easier to wait two years and drive a jeep with no strings attached! This ad published in the May 29, 1946, issue of the Knoxville News for the Sam Horne Company shows a woman test driving a jeep.
1945? Photo of CJ-2 with Compressor
There’s not specific date for this photo of a CJ-2 sporting a large compressor that’s powering a jack-hammer. This photo is housed at the National Museum of American History.
https://americanhistory.si.edu/collections/search/object/nmah_1814581
1960 CJ-5 Lake Orion, MI **SOLD**
UPDATE: **SOLD** Was $2500.
This has a rear PTO.
“Barn find.Nice running little jeep. Needs full restoration. Has PTO off back.Cash only no trades.”
1952 M-38 Weatherford, TX $8000
UPDATE: Still Available.
(12/03/2020) Runs and drives, but body sounds rough.
https://www.facebook.com/marketplace/item/179951393742292
“1952 Willys Jeep M38 Comes with Bill of sale Trail Engine Runs and Drives Trans goes thru all gears Electric fuel pump Not original seats New Brake Lines New Master Cylinder previous owner put thick rubber on the floor with stainless steel plate on top of floor pans for reinforcement, the original floor pans are very rusty The M38 is a 68 yr old it has rust, and is a project. Kinda Rare only 60k produced Also has an Ultra Rare Arctic Top with the doors. Rear hatch also opens up. Appears to be in good condition. I can send more pictures upon request.”























