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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example. This section used to be split into jeeps, parts and other categories, but recent changes to eBay will require this information to be recoded.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
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Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This December 29, 1950, ad in the Evening Star promoted Sligo Motors, Inc, a new Willys-Overland dealer. Note the Willys-Overland service sign in the lower left corner. I don’t think I’ve seen that one.
This ad appeared in the Marion Progress out of North Carolina on February 10, 1949.
Willys-Overland began publishing the Salesbuilder magazines in July of 1948 with the announcement of the Jeepster. The Salesbuilder supplanted the W-O Sales News magazine. According to a small blurb on Google (I can’t read the whole reference), the Salesbuilder was part fo the effort to push the Jeepster.
I own a couple of Salesbuilder magazines, but those are the only ones I’ve seen. Below is a series of covers that I’ve been able to document so far. I’d like to find more.
As far as I know, Salesbuilder issues were published between July of 1948 and as late as August of 1951. By early 1954 (possibly January), Kaiser Willys had shuttered the magazine format for a newspaper format (see the March 1954, volume 1, issue 2 at the bottom of this post).
July 1948:
November 1950:
This newspaper was featured in the August 11, 1949, issue of the North Carolina Marion Progress Newspaper. Bristol’s Auto Service published several jeep-related ads, including this one.
This ad was featured in the February 06, 1943, issue of the Saturday Evening Post, page 59.
This is a an ad I don’t think I’ve seen. This Adolph Treidler illustration was published in the April 25, 1943, issue of Time Magazine.
View all the information on eBay
“This is an original 1943 print ad for International Nickel! It measures approximately 11″ x 8” overall, has no tears or stains, comes from a dry, high-altitude, smoke-free environment, and is strictly graded
I’d won this a few years ago on eBay, but never got this posted. The scans are not the best, but I’ll have to wait until later to redo them.
The seller has several of these neat Willys Aero brochures. It’s not anything jeep-related, but it’s a neat advertising piece. This advertisement dovetails with Willys 1951-1953 efforts to push the WILLYS brand. At the start of 1953 Willys-Overland introduced the Aero Falcon, the Aero Ace, and the Aero Lark.
View all the information on eBay
Here’s a collection of ads published in the Saturday Evening Post between 1950 and 1951. This will prove useful as you read through the post underneath this one.
This introduction to the Jeepster book is curious for its lack of any ‘Jeep’ branding. I’m guessing this booklet was produced in 1948?
