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May 1949 Salesbuilder

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This issue May 1949 Salesbuilder has seen some better days, but the info matters more to me than the condition. The cover boasts about “smooth” the new Jeepster is, but I never discovered what was so “smooth” about it, unless the company was referring to the new fabric top?

Most interesting to me was the pic on the last page, lower right. It shows the Palmer Dealership sitting right next to a Koenig sign, leading me to wonder if somehow the two businesses were related at some point? I knew both were out of Houston, but it never occurred to me that they might be connected.

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October 1954 Willys Adds Gran Hydraulic Lifter to Spec Equip List

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE III: This is a merge post, adding a nicer scan of the Commercial and Jeep Sales Bulletin, this one dated October 29, 1954, to the original Gran Hydraulic Lifter history post. This doc welcomes the Gran Hydraulic Lifter to the Willys Special Equipment list.

1954-10-29-gran-hydraulic-loader1 1954-10-29-gran-hydraulic-loader2 1954-10-29-gran-hydraulic-loader3 1954-10-29-gran-hydraulic-loader4 1954-10-29-gran-hydraulic-loader5

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More on Military DJ-5s

• CATEGORIES: DJ-5 & DJ-6, Features, Old Images This site contains affiliate links for which I may be compensated.

Gayland shared these photos showing the military DJ-5s offered by AMC in the early 1970s. Time has tinted the images. The “brown” Army jeeps are actually OD green for the Army, while the Navy “white” jeeps may actually be haze gray.

US Army Jeep Photo:

1970-us-army-amc-jeep1

US Navy Jeep Photo:

1970-us-navy-amc-jeep1

Rest of US Army photos:
1970-us-army-amc-jeep2 1970-us-army-amc-jeep3 1970-us-army-amc-jeep4

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May 1951 Wagon Comparison Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 34-page May 1951 Form No. SWC1-10M-551 wagon comparison brochure is one I’d never seen before it hit eBay. The size is about 5.5″ by 11″.  It’s not in the best of shape, but it’s there and readable. The front page has a rectangle cut out so that the table of contents on page three shows through cover.

I wonder if an equivalent brochure was made for the truck? I doubt anything was made for the universal jeep, as there wasn’t much to compare to it by 1951.

1951-05-wagon-brochure-form-swc1-10m-551-01 1951-05-wagon-brochure-form-swc1-10m-551-02 1951-05-wagon-brochure-form-swc1-10m-551-03 1951-05-wagon-brochure-form-swc1-10m-551-04 1951-05-wagon-brochure-form-swc1-10m-551-05

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October 1954 Willys Welcomes Warn Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I wasn’t aware that Kaiser Willys put out a series of Commercial and Jeep Sales Bulletins, but I now have examples of at least four of these that I will publish over the next week or so. It’s unclear how many were published or how long this lasted.

This particular example, dated October 08, 1954, welcomed Warn Locking and Automatic hubs to the Willys Special Equipment Line. To the best of my knowledge, it was the first time Willys included hubs in its Special Equipment line. As of 1954, Warn was likely the largest producers of hubs. Free-Lock quickly became the second largest producer of hubs, but that wouldn’t be until 1956 (See Free-Lock Hubs history for more info). To the best of my knowledge, Free-Lock was never added to the Willys Special Equipment Line.

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1954-10-08-warn-hub-willys-special-equipment2 1954-10-08-warn-hub-willys-special-equipment3 1954-10-08-warn-hub-willys-special-equipment4

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