This article, and the short two page article that follows it, appeared in the Summer 1974 issue of The Milestone Car periodical. I’d never heard of this publication nor the associated “Milestone Car Society”.
Features Research Archives
Two Dealer-Focused Ads from 1953 and 1956
Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.
This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
NOS J-Series Dash Compass on eBay
UPDATE: Barney provided these pics of the compass from his 1962 leatherette dealer intro book for the J-series dated 1962.
==============
Maury shared this ebay auction. I wasn’t aware these existed. With 7 days left in the auction, the bidding has already reached $256!
View all the information on eBay
“This is a: NOS 1960’s Jeep Dash Accessory COMPASS ASSEMBLY KIT Factory Part 933536 RARE. This compass is in good, unused condition and appears ready for installation. It shows no signs of ever being mounted or used. The compass is working well, as intended. This kit comes complete with mounting bracket and hardware. The body is green in color which appears to be one of 3 different colors offered, according to the instruction sheet. The paperwork states this to be correct for J-Series applications and is dated 1963. This is a must have for any serious Jeep collector or restorer. This is the first new old stock Jeep compass I’ve come across in my many years of collecting parts. This will make a great addition to your classic restoration project.”
March 1966 Warn Brochure
This March 1966 4-page Warn brochure is form number DC-366-25, which I take to mean it was produced in March of 1966.
1947 Sand Drag Jeep Portland, OR $20,000
this appears to have a later-generation bobcat fiberglass body.
https://www.facebook.com/marketplace/item/258587787151511/
“New aluminum floors new roll cage all new motor fired one time 215 dirt aluminum heads Crower 675 lift 282 duration solid lifter cam crawler roller rockers crowder rods 11 to one Keith Black pop-up Pistons all the goodies all new 588 Ford 9-in posi rear end all new brakes new gauges ready to go very fast”
1963 Article on Kent Frost
As I continue my journey to organize the jeep office, I stumped upon this May 1963 Four Wheeler article about Kent Frost. You can learn more about him here: http://www.ewillys.com/2020/11/11/kent-frost-a-man-of-canyonlands/ and here http://www.ewillys.com/tag/kent-frost/.
Sept 1950 Motor Magazine ‘Jeep Mountaineers’
This article describes the use of the jeep in the mountain west. There are some interesting notes about salt lick placement requirements, too.
1953 Ad Willys-Overland Motors “That’s the Story” on eBay
I can’t remember running across the ad. It’s an unusual one. The title is “That’s the Story from Willys-Overland Motors”, but really that is pretty much the end of the story of Willys-Overland Motors, as the company assets were shortly wound into Henry Kaiser’s company. This must have been produced shortly after the introduction of the CJ-3B. The cartoonish M-38A1 is pretty unusual, too.
April 1953 Willys ‘No Stopping Profits’ Ad
Here’s another ad I’ve not seen. This was in Motor magazine’s April 1953 issue.
1951 Station Wagon Brochures
UPDATE: I discovered going through my files that there were at least two version of the Jamaica brochure. The top brochure has Form number 5CM-SWC2-451-GG, suggesting this was produced in April, while the bottom one is Form number 2CM-SWC2-2-551-GG, which suggests the second one was produced in May.
The interior pageThe back page seems to be the only difference.
============================
Original posted June 20, 2023: This Willys Wagon brochure highlights Willys Overland station wagon’s Jamaica color-choice styling. The brochure includes a cutout of the wagon that swings to the left. That got me thinking … did Willys-Overland ever produce a similar cutout brochure for the Grand Canyon and Caribbean models?
This is the front of the brochure:
The wagon image is actually a cutout that folds left to reveal the interior of the wagon:
This is the back of the brochure:
This information is consistent with a post I published late last year which showed brochures highlighting the color choices for the Jeepster and Wagon. Below is the wagon brochure:
This 1951 brochure gives a branding name to each color choice: Jamaica, Grand Canyon, and Caribbean. Note that this four-page brochure includes the Willys Makes Sense slogan from the Willys Makes Sense campaign the company implemented across it’s adverting in 1951: