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Glenn M. Rogers, Morrison, Newgren Snowplow

• CATEGORIES: Advertising & Brochures, Features

UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.

I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.

Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.



In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).

newgren-morrison-snow-plow-lores1 newgren-morrison-snow-plow-lores2

There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.



By 1953 or 1954, Newgren, following its demise, had disappeared off the brochure. It may be Morrision itself that’s now marketing the Morrison-built Sno-Dozer.



Here are two sno dozer plate examples:

sno-dozer-rogers-plow3 sno-dozer-roger-snow-plow-plate


10 Comments on “Glenn M. Rogers, Morrison, Newgren Snowplow

  1. Mike

    Interesting how this was marketed as both a snow plow and scraper. Most, if not all other brand name plows were promoted exclusively as SNOW PLOWS. Must have been viewed as a MARKETING ADVANTAGE over other plows.

    Having said, that, I don’t see any reason why you could not use a Meyer or Western, etc, plow for the same purpose.

  2. David Eilers Post author

    But California gets its share of snow … Last I checked, the Sierras were in “CALIPHORNIA”. Last February, the Sierras got 16′ of snow in only 18 days! Of course, a person just might lose their jeep in the snow if they attempted to plow that … 🙂

  3. MattCT

    I have a 1946 CJ2A with a Glenn M Rogers setup and I would say the major advantages over the other plow companies is that large bracket that runs all the way to the rear draw bar. It not only saves the frame horns and front end from destruction, but it distributes the weight of the load to the rear of the vehicle. Another big difference is the blade itself. It is much narrower and taller than its competitors which makes the snow/dirt easier to manage with the jeeps power. Other larger plows become too heavy to push too quickly. You can tell it was designed with a 60hp motor in mind.

  4. David Eilers Post author

    I’ve never seen it snow at Pismo (only been there once), but I have seen it snow in Santa Cruz!

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