Another great illustration by Roberto Flores.
Features Research Archives
1956 & 1957 Universal Jeep Ads
These two ads have similar artwork and were published six months apart in California.
This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:
This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:
Rat Fink “Jeep” T-shirts
January 1961 Need a Friend Dog Brochure
This brochure showed a rare image of the FJ-3 in a jeep family brochure. This is Form No. DM61-01, the kick off of the animal series of brochures.
1962 Ad for the FC-170 Payload
The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.
Unknown CJ-5 Half-Top Model
Anyone recognize the manufacturer or model of this hardtop? I noticed there were several models when going through the archives. Those long doors and the odd roof makes it distinctive. The way the front edges hug the curve of the CJ-5 top also make it distinctive.
1. CJ-5 sold out of Lebanon Oregon in 2013:
2. CJ-5 sold out of Boomton, NJ in 2016:
3. Jeep customized CJ-5/flattie sold out of Oakgrove, Minnesota, in 2018:
4. Possible example out of Cedar Falls, Iowa, in 2010:
MB at the Sinsheim Museum in Germany
Photos of this modified jeep located at the Auto & Technik Museum, in Sinsheim, Germany, were posted to the G-503 Facebook page. After some various guesses, Alexander Schingerlin explained how this was modified.
“Look what you see at the picture, a Lanz Tractor and a strange looking Willys. Gas was expensive in the years after war and someone put the complete unit – engine, transmission, in an Willys. Thats why the cooler is so high and the Engine so far in the front because of the long transmission of the tractor”
Wood Burning Jeep at the Budensee Museum
This is another modified German jeep, but this time it’s a CJ-3A located at the Budensee Museum in Uhldingen-Mühlhofen, Germany. Based on the Facebook caption, it appears to be a wood burning engine.
“(translation from German by Facebook) This Willys Jeep served until the mid-60 s a salary sawer, who moved from home to house. This vehicle prepares the fuel-eating glutton engine for users. What was the solution? Find out more on our historic wooden saw days on 13. and 14.10.2018.”
MB Wrecker Garage Sully in Paris
A French site credits Serge Hiltenfinck with owning (and probably restoring) this 1943 MB “Garage Sully”-branded tow jeep. This photo was taken as part of vintage car meet in Ostheim, Germany.

” Serge Hiltenfinck had released this amazing Jeep wrecker from 1943, alongside the Daimler truck firefighters Jebsheim, which also dates from 1943.”
These two photos were posted to Flickr by Tobias Hartmann.
Buster Keaton Lessons In Living Jeep Commercials
I didn’t realize the Buster Keaton had done multiple commercials for Jeep under the brand “Lessons In Living”. Here are three that I found:
1 At the end of this commercial Jeep highlights the Hong Kong and Maverick TV series:
2. This is the most common version I’ve seen on line:
3. You can depend on a service station jeep owner: