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Early Willys-Overland Dealer Signage Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Matt, I’ve added a photo of the front page of this six-page 8″x11″ brochure:

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I recently purchased a 1952 Dealer Signage Brochure off of eBay. After receiving the brochure (I will post in a couple days), I realized the seller of the brochure mistakenly added the photo below to the auction, which at the time puzzled me because the signage didn’t seem to fit how Willys-Overland was positioning itself in 1952 (no ‘jeep’ signage, only Willys). Now, I think this image is from one of the earliest post-war dealer signage brochures.

I tried asking the seller if they have more pics of the early brochure. Unfortunately, communicating with the seller of the 1952 has proven difficult (after a few emails, it’s clear that the seller either can’t read very well or isn’t proficient with English).

So, does anyone recognize and/or have scans of this brochure?

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1947 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 4-page station wagon brochure, that I think was printed in February of 1947, is a common one on eBay. It’s got a form number of 472-A-500. One clue to it’s early printing is the prominent use of the term ‘Jeep’, a term that disappeared from wagon advertisements by 1950.

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March 1953 French-Canadian Ad

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: This site contains affiliate links for which I may be compensated.

The CJ-3B makes an appearance in this 1953 Willys Ad from Canada.

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1945 Article on Los Angeles County Jeep Patrols

• CATEGORIES: Features, Old News Articles This site contains affiliate links for which I may be compensated.

The December 19, 1945, issue of the Los Angeles Times noted that the county sheriff’s department hired 85 deputies and purchased 25 jeeps to tackle a jump in criminal activity in the unincorporated parts of Los Angeles County. This may have been the largest and earliest attempt to employ jeeps by law enforcement in the US (Outside of the military of course).

1945-12-19-los-angeles-times-sheriff-patrols

 
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1945 Photo Intelligence Jeep & Trailer on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

Steve shared this photo that includes some specific information about the jeep and its occupants. I’m wondering if these photos are related to the Brenner Pass counter intelligence operation described in this book? I’ve included more photos from Lt. Kradeskis below this one. You can see many more photos here that were taken by Lt. Kradeskis.

View all the information on eBay

“Original WWII Snapshot Photo of COUNTERINTELLIGENCE CORPS JEEP & TRAILER of Lt. Kradeskis at BRENNER PASS between Austria and Italy, 1945. Photo was taken by Lieutenant William (Bill) Kradeskis of the Counterintelligence Corps (CIC). Lt. Kradeskis was variously assigned to the 6th Armored Division, 101st Airborne Division, and 7th Army in France, Belgium, Germany, and Austria. He was from Marblehead, Massachusetts, and married (to Bee) on 18 December 1943 just before shipping out for the ETO and did not get his honeymoon until after the war starting 6 January 1946. See the other photos I have listed from this officer. Search for “CIC” in the titles of my listings.

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There are more photos that include jeeps.  Lt. Kradeskis seems to have documented a lot of his travels during WWII.

1. Soldier Firing Pistol

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2. OFFICER McGRATH COUNTER INTELLIGENCE JEEP “CAPTURES” KAISERSLAUTERN 52
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3. Gassing up on the Autobahn
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4. COUNTER INTELLIGENCE HQ SIGN GUARD AUGSBURG 9
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