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Circa 1954 Photo of Jeep on Lake Mendota Ice Fishing

• CATEGORIES: Features, Library Collections, Old Images This site contains affiliate links for which I may be compensated.

This photo from the University of Wisconsin Digital Achrives was taken around 1954 and shows a jeep atop the Lake Mendota Ice, surrounded by fisherman.

Lake Mendota borders the northern side of downtown Madison, Wisconsin. In the early 1990s I lived in Madison for a couple years, but rarely spent much time near Lake Mendota.

Learn more here: https://search.library.wisc.edu/digital/AGOAAUBBNQBJC28P

This first photo is a closeup from the photo below it. The jeep appears to be a pretty stock MB.

1954-1955-wisconsin-edu-library-madison-lake-mendota-ice-fishing-closeup 1954-1955-wisconsin-edu-library-madison-lake-mendota-ice-fishing

 
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1946 ‘Jeep’ Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.

Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole,  while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.

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And now for the brochure:

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This is the back of the unfolded brochure:

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When first opened, this page appears:

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When completely opened, this three-panel view appears.

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WWII Photo Collection on eBay

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Old Images This site contains affiliate links for which I may be compensated.

The starting bid for the collection of 677 photos starts at $1000. It does include a few images of jeeps, including a Ford GPA Seep, an MB, and a Ford GP named “Marie”.

View all the information on eBay

“An awesome circa WWII original photograph album with approximately (677) photos. (567) on album pages that can be removed and (110) other photos. Mostly WWII US Army/Military from an album that came apart. They include some great images with lots of examples below. The 1939 Rose Bowl Football Game (soldiers must have attended) USC University of Southern California vs Duke Bluedevils, Tanks and Crew, Black Officers and soldiers, Uniforms, Helmets, Jeep Willy, Trucks, guns, vehicles, Baseball 86th R.C.A., Boxing, pin up girl in bathing suit, airplanes, blimp, Pasedena, California, Radio City, Mess, Medical, 25th Armored Engineer Battalion, Hollywood Canteen, Toyko Express, Beer, Cigars, girls, ladies, getting married wedding pic, USA flag, UCLA pennant, large Santa Claus, milk crates, shovels, family, etc. An awesome group of 1940’s photographs.”

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1966 Jeep Accessories and Spec Equip Booklet on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The buy-it-now price is $8.99 for this 10-page Jeep Accessories and Special Equipment Booklet. One item I didn’t know was Jeep approved were the longitudinal rear seats seen on page 4.

View all he information on ebay

“Up for grabs is this vintage booklet for your JEEP. This booklet shows so many fun accessories and special equipment you were able to add to your Jeep. The booklet shows normal wear plus the staples are rusty so they stained the center fold of the booklet.”

1966-02-jeep-special-equipment-booklet0 1966-02-jeep-special-equipment-booklet1 1966-02-jeep-special-equipment-booklet2 1966-02-jeep-special-equipment-booklet3

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Scheneker Iron Works of Buffalo, New York

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.

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This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.

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UPDATED and posted April 18, 2020:

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The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!

One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.

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Here is a more colorful ad:

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Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:

1954-scheneker-all-purpose-lift-brochure-lores

Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).

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This was posted as part of an article on loaders from FarmCollector.com.

I believe this is a Sheneker All Purpose Loader (see more pics here):

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There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.

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The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.

Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:

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As indicated on the second page below, these brochures appear to feature “Model B”:

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Here’s a comparison between the first model and Model B:

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Scheneker included a 30 day warrantee:

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This early 1950s brochure features one of the company’s snowplows on a CJ-3A:

Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:

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At some point, the company introduced both a Model T (for Trucks and Wagons).

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By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:
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When the company ceased operations isn’t clear, but I have no brochures later than 1957.