Features Research Archives

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1941 Article Introducing the Air-Borne Battalion

• CATEGORIES: Features, Old News Articles This site contains affiliate links for which I may be compensated.

This September 18, 1941, article in the Petoskey News-Review introduced readers to the new Air-Borne Battalion. The new battalion would be trained in air landing operations and include two rifle companies. One of those two companies would be equipped with riflemen on bikes (40), motorcycles (140), and jeeps (105).

Clipping from Petoskey News-Review - Newspapers.com

 
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March 1948 Ad W-O Brings Farmers 4-Wheel-Drive Power on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad, “Willys-Overland brings Farmers the advantages of 4-Wheel-Drive Power”, was published in March of 1948 most likely in a farm magazine (based on other ads the seller was selling).

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1948-03-willys-trucks-jeep-ad

 
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August 1945 Farm Journal Article “What About The New Farm Jeep?”

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

It reads more like a press release than an article. Given its timing in conjunction with the release of the CJ-2A, it most likely was.

1945-08-farm-journal-054-lores 1945-08-farm-journal-055-lores

The cover image:

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1942 Postcard “I’m Leaving on Leave”

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

This postcard just sold eBay for $6.50.

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4 Photos of Family and Later Model CJ-2A on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

This auction is set of four negatives showing a family and a late model CJ-2A, determined by the stenciling on the tailgate which didn’t appear until around August of 1947.

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“HERE ARE FOUR B&W NEGATIVES THAT LOOK LIKE THEY WERE TAKEN ON A FARM. LOOKING AT THE CLOTHES GUESSING 1950’S. ON THE JEEP YOU CAN SEE WILLYS AND 4 WHEEL DRIVE. THESE MEASURE 2 3/8″ X 3 1/2″.”

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Chris notes that this photo is reversed, as the spare tire is shown on the driver’s side.

cj2a-images-farm4

 
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1955 Willys Motors Mailers

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:

Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.

1954-merchandising-material-order-form-lores
These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..

Farmer and Ranchers Best Investment: Whatever You Grow for Profit

1954-w993-5-no-matter-what-you-grow-for-profit-1-lores

Earth Moving Equipment:

1955-earth-moving-equipment-mailer1 1955-earth-moving-equipment-mailer2

Power Producing Equipment:

1955-power-producing-equipment-mailer1-lores 1955-power-producing-equipment-mailer2-lores

Jeep-A-Trench:

1955-jeep-a-trench-mailer1-lores 1955-jeep-a-trench-mailer2-lores 1955-jeep-a-trench-mailer3-lores

Service Station (Mr. Service):

1955-service-station-mr-service-mailer-1

They Go Through: Form W-1765

wagon-brochure-w1765-1

 
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Postcard of Joe’s Super Service Station Hillman, MI on eBay

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.

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dealer-gas-station-hillman-mi-postcard1 dealer-gas-station-hillman-mi-postcard2