Features Research Archives

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1949 Borg-Warner Jeepster Ad

• CATEGORIES: Advertising & Brochures, Features

Borg-Warner had this March 19, 1949, ad published in the Saturday Evening Post, page 49. Looks more like a Jeepster ad than a BW ad.


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1954 Photo of Aero Jeep Airborne Prototype

• CATEGORIES: Airborne Lightweight Jeeps, Features, Old Images

UPDATE: These two pics are currently on eBay.

  1. 1954 Willys Aero (Bobcat) Airborne prototype (From front):
  2. 1954 Willys Aero (Bobcat) Airborne prototype (From rear):
  3. (Reproduction) Aero Bobcat Spec Sheet.


Original post 2014: This is a collection of Aero Bobcat Airport jeep photos. A couple may still be on eBay

1. “A vintage 1954 original photo depicting Willy’s Aero Jeep undergoing test at the proving grounds at Aberdeen MD. Original press stamp and caption with a JAN 8 1954 stamp date are on the verso.”



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Mini-Jeep Naselle, WA $2347

• CATEGORIES: Features, Other 4x4s • TAGS: .

TJ spotted this neat little mini-jeep.


“You have to see it. Lights Horn and Siren all work. Built on a Riding Mower Chassis. This would be great for Parades and shows. 6 speeds forward and 1 reverse. I know the right person is out there and wants it.”

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1942 Flattie Ellensburg, WA $3500

• CATEGORIES: Features • TAGS: .

UPDATE: Still Available.

(03/15/2019) Marty spotted this old school build with a Bobcat hood and some min-terra tires.


“42 willys with a 350 fiberglass front end, runs good, needs tinkering with finishing touches”


1942-flattie-ellensburg-wa4 1942-flattie-ellensburg-wa3 1942-flattie-ellensburg-wa2

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1949 Triple-AAA Article W/ Jeep Pics

• CATEGORIES: Features, Magazine, Old Images

A November 11, 1949, article in the Saturday Evening Post included these two pics of an Auto Club of Southern California CJ-2A.

1949-11-19-sat-evening-post-AAA-article-jeep2 1949-11-19-sat-evening-post-AAA-article-jeep1

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1948 Ad For the Nickel (found in Steel)

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features

This ad for Nickel (as in the Nickel in steel the contributes to strength) appeared in the February 21, 1948, issue of the Saturday Evening Post, page 78.


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1958 FC-170 Dually Press Photo on eBay

• CATEGORIES: Features, Old Images

No photo of the back included.

View all the information on eBay

“1958 Willys Jeep Truck Press Photo.
Condition: Shows edges of transparency used for reproduction and is fairly washed out (over-exposed).
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1


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1955 Barbed Wire Distribution Patent

• CATEGORIES: Documents, Features • TAGS: .

A patent for the distribution of barbed metal band from a short wheel base vehicle, preferably a jeep or jeep-like vehicle, was filed in 1955 by the Acme Steel Company.

“The purpose of the present invention is to provide novel apparatus by which barbed metal band may be formed in a continuous process and distributed as it is formed in the place and arrangement in which it is to be used. A further object of the invention is to provide apparatus for distributing barbed metal band according to a prearranged plan and supporting it in the arrangement in which it is distributed. Another object is to provide portable apparatus having means for forming barbed metal band from a supply of fiat strip ma terial and for distributing the barbed band and arranging it during the travel of the apparatus. Other objects relate to various features of construction and arrangement which will appear more fully hereinafter.”

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1957 ‘Jeep’ Vehicles Help fight Disease! Brochure

• CATEGORIES: Advertising & Brochures, Features

This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there.
1957-08-jeep-vehicles-help-fight-disease-brochure1-lores 1957-08-jeep-vehicles-help-fight-disease-brochure2-lores 1957-08-jeep-vehicles-help-fight-disease-brochure3-lores

The next three pages unfold into a single page. But, I’ve separated them for easier reading:


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1953 Wagon & Trophy Fish Hole Ad

• CATEGORIES: Advertising & Brochures, Features

I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.



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FOUND: The 1947 Movie “Revolution in Pleasantville”

• CATEGORIES: Features, videos

UPDATE: Barry Thomas managed to hunt down a copy of the movie in Paris. He is hoping to share it at a couple of jeep events this spring.  Learn more at his farm jeep.com website: https://www.farmjeep.com/revolution-in-farming-and-in-pleasentville/



Original Post Dec. 14, 2012: An issue of the “American Farm Youth” (1947 Volumes 13-14 Page 34) mentioned this movie.

Revolution in Pleasantville, a motion picture describing the role of the Jeep in farm mechanization, has just been produced and made available for showing to farm groups. The revolution depicted in the film is one taking place all over the . . .

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“Bless This Mess” FC-170

• CATEGORIES: Features

Jeff spotted this FC-170 lurking in the background of the TV show “Bless This Mess“. The premise of the show is, “Newlyweds Rio and Mike make the decision to change the course of their life together and move from the relentless pace of big city New York to what they think will be a more relaxed existence in rural Nebraska.”


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Large Two-sided Jeep Sign Saint Joseph, MO eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.

View all the information on eBay



“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
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Year? Photo of DJ-3As on eBay

• CATEGORIES: Features, Old Images

The seller listed this as a 1950 photo, but that’s clearly wrong. Perhaps it is 1960.

View all the information on eBay

“1950 Willys Jeep Press Photo. Original.
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1”


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1957 Coffee and ‘Jeep’ Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.
1957-08-coffee-and-jeep-vehicles-brochure1-lores 1957-08-coffee-and-jeep-vehicles-brochure2-lores 1957-08-coffee-and-jeep-vehicles-brochure3-lores

The next three pages foldout into a single page. But, I’ve separated them for easier reading:


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1944 Photo of MPs Rounding Up Nazi Soldiers w/ Jeep

• CATEGORIES: Features, Old Images

This photo and caption appears in the June 02, 1944, issue of the Saturday Evening Post.


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Be Your Own Inspector M-38/M-38A1 Booklet

• CATEGORIES: Books, Features

UPDATE: You can now download a high resolution PDF here (25mb):


One reader asked about a donation in exchange for the PDF.  You are welcome to download it for free, but If you want, you can donate a few bucks via PayPal: payment@ewillys.com. The money goes toward the purchase of more brochures (and the documentation/sharing of them).


Original Post April 26, 2019: Here’s the booklet I won off of eBay.

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Early Station Wagon Ad

• CATEGORIES: Features, videos

This youtube video for the jeep station wagon has been around for more than a decade, but it’s the first time I’ve seen it.

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BOOK: The Last American CEO

• CATEGORIES: Books, Features

I just finished reading The Last American CEO, a book about the transition of ‘Jeep’ from Kaiser-Jeep, to AMC, to Chrysler. The principal character and source of most of the material was Joe Cappy, who was the final AMC CEO before AMC was bought by Chrysler.

Among the book’s more interesting revelations, it argues that if it weren’t for an assassination, that Chrysler might never have purchased AMC.


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1946 Cartoon “Impasse in the Night”

• CATEGORIES: Artists/Drawings, Features

This cartoon was published in the November 02, 1946, issue of the Saturday Evening Post, page 112.


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The Steel Soldier from WGTE in Toledo, Ohio

• CATEGORIES: Features, videos

You’ve likely seen this video titled Steel Soldiers. It was something I posted back in 2008. The video was produced at WGTE Public Media. While the video can be viewed via youtube, the higher quality version can be still be seen on WGTE”s website. There are prototype jeeps, jeeps during war, post war jeeps, and even a few scenes at the end of the Yakima Ridge Runners racing around their area.


Or view the youtube version below:

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1975 CJ-5 VAM Brochure

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: .

Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.

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Perfect Circle Company Hubs $180

• CATEGORIES: Features • TAGS: .

Blaine found a set of NOS Perfect Circle hubs, which look to be private-labeled versions of the Selectro hub manufactured by Dualmatic. Unfamilar with Perfect Circle, I wondered why the company would private label a set of hubs.

It turns out that Perfect Circle had been a leader in the development of piston rings for several decades. In 1963, the company was purchased by the Dana Corporation. It’s possible that relationship led to the private labeling of the hubs. (Read the whole Perfect Circle history here)

These particular hubs should fit the Dana 27 axles, as that was the standard axle on early Scouts (but I’m not expert on the Scouts).

We’ve seen the above hubs branded under multiple names, including Dualmatic, Selectro, Perfect Circle, Free-Lock, and others. But, where did the hubs originate?

Unfortunately, as this point I only have theories rather than actual answers. One theory is that they were developed by Free-Lock, but not patented, prior to Free-Lock’s demise. Somehow, Dualamatic/Husky ended up with the hubs (probably purchased Free-Lock’s assets) and then Dualmatic manufacturing them under the Free-Lock brand, then other brands.

My second theory is that the hub is based on this hub patent from Clark Peterson in 1955.


It has the spring system and It appears the entire top of the hub twists. But, there are some differences. The central bolt does not exist to hold the hub in place, instead side bolds secure the top. Maybe someone who has a set of these hubs can compare it to the hub design above? Below is a schematic of a Dualmatic hub for comparison.



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1946 Ad For the Jeep Station Wagon

• CATEGORIES: Advertising & Brochures, Features

This 2-page Car for all the People ad was featured in the Saturday Evening Post on December 21, 1946, pages 56 and 57. You’ll notice the ad has “Makers of America’s Most Useful Vehicles” phrase (the prequel phrase to “The World’s Most useful Vehicles”). it also has a Willys-Overland badge. I’m working on documenting when that bade comes and goes.


On the cover the magazine was a Main Street Christmas scene that included, at the bottom right, a tree tied to the top of a jeep.

1946-12-21-sat-evening-post-cover-jeep 1946-12-21-sat-evening-post-cover-jeep2


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1942 Bell & Howell Filmo Camera Ad on way

• CATEGORIES: Advertising & Brochures, Features

UPDATE: Back on eBay at a relatively good price.

View all the information on eBay