Features Research Archives

To Top

1961 ‘Jeep’ Audiovisual Unit Demonstration Video

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Chris spotted this wonderful video showing the capabilities of ‘Jeep’ Audiovisual unit. There are lots of great details, including how to use the PTO to power the generator which operates the equipment. So cool! Thanks to Indiana University for preserving this unique film!

If for some reason the video doesn’t work correctly, go here: https://media.dlib.indiana.edu/media_objects/1r66j7359

 
To Top

May-June 1958 Salespower

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I can’t imagine that Willys was fielding enough Land Rover questions that the sales department thought it needed to highlight the Jeep’s advantages over it?

1958-05-06-willys-salespower1-lores 1958-05-06-willys-salespower2-lores 1958-05-06-willys-salespower3-lores 1958-05-06-willys-salespower4-lores

 
To Top

1952 4 Wheel Drive Booklet on eBay

• CATEGORIES: Books, Features This site contains affiliate links for which I may be compensated.

Here’s a reasonable price for a circa 1952 4 Wheel Drive Booklet. It appears in pretty good shape. You can see a scan of this here.

View all the information on eBay.

“This is an original 8.25″ x 5.5″ 20-page Willys Motors booklet made for Jeep dealers to help familiarize them with the 4 X 4 features & help sell their vehicles by showing they can go anywhere,anytime,under any conditions.It’s in nice condition with only minor wear on the covers”

4-wheel-drive-booklet

 
To Top

Feb. – Mar. 1958 Willys Salespower

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I do think it’s odd that while the brand ‘Jeep’ dominates much of the consumer facing literature by 1958, the marketing department still uses the ‘Willys’ term. Of course, the company’s name is Willys Motors, but that’s pretty much a legacy name by this time (at least in retrospect).

1958-02-03-willys-salespower1-lores 1958-02-03-willys-salespower2-lores 1958-02-03-willys-salespower3-lores

1958-02-03-willys-salespower4-lores

 
To Top

1942 Photo of Dutch Airmen in a Slat Grille Jeep

• CATEGORIES: Features, Old News Articles This site contains affiliate links for which I may be compensated.

This August 21, 1942, photo in the Nogalas International Newspaper didn’t provide any names, but does make it appear that these airmen are enjoying the ride.

1942-08-21-nogales-international-dutch-flyers-lores

 
To Top

Runnels-Wiggins Dealer Ads Feb. 1948 – Apr. 1948

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: The March 19, 1948, ad art was later used for this 1949 CJ-3A brochure.

The firm of Caver-Wiggins advertised jeeps for sale in the Pascagoula, Mississippi, Chronicle Star newspaper from July 1946 to November 1947.

In October of 1947, the Caver-Wiggins corporate charter was changed and the firm renamed to Runnels-Wiggins, with Julius Wiggins and Davage Runnels taking control of the entity.

In November of 1947, a week after the final Caver-Wiggins jeep ad, Runnel-Wiggins began advertising jeeps in the Chronicle Star. The ads only appear to last through April of 1948. No additional information appeared in the Chronicle Star about Runnel-Wiggins.

Later that year, in December of 1948, Coast Cities Motor Sales announced its status as a new jeep dealer in Pascagoula and began advertising in the Chronicle Star.

Below are some Runnels-Wiggins ads:

November 14, 1947 The Farm Vehicle That Works 12 Months a Year:

1947-11-14-runnels-wiggins-jeep-ad-lores

February 06, 1948 Get the Facts and You’ll Get a ‘Jeep’:

1948-02-06-runnels-wiggins-jeep-ad-lores

February 13, 1948 Winter Chores are Easier with the Universal ‘Jeep’:

1948-02-13-runnels-wiggins-jeep-ad-lores

Continue reading

 
To Top

1967 Ramsey Winch and PTO Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Ramsey brochure highlights some of the different Dana 20 PTO options avaialble.

1967-ramsey-winch-pto-brochure1-lores 1967-ramsey-winch-pto-brochure2-lores 1967-ramsey-winch-pto-brochure3-lores 1967-ramsey-winch-pto-brochure4-lores