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May 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The May 1958 issue of Jeep News was only four pages, but the marketing managed to pack in some interesting tidbits. On page one the company discussed the new 3/4 mechanical mule-like prototype. Included is a pic of a model; I wonder what happend to the model? Also on page one, in the lower right of the page is a story about Hugh Smith purposefully driving a jeep through a garage wall to save his brother from a burning garage.

Page two features several FCs, but the one that looks the most interesting (to me) is the unit with the  “Samp-O-Rama” traveling meat counter built for Armour and Company in Atlanta.

Page three has a few DJ-3As. Page four features a story about Mr. S. W. Christie, whose contracting company owned 24 jeeps. Despite all the jeeps he owned, he decided to build his young boys a toy jeep of their own.

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July 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Because the May 1958 issue was so short, I figured it made sense to include the July 1958 Jeep News issue, which is also short at only six pages. I guess some folks at Willys Motors took some time off during the summer of 1958?

Page one explains some of the improvements made to the new line of Forward Control Jeeps. Page three includes multiple photos of the rare Leveloader FC. Page five shows a couple FCs that were customized to meet particular needs. Page six covers the Jeep Roadeo races in Yakima.

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Baier Lighter and Ashtray Gresham, OR $135

• CATEGORIES: Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Price has dropped to $135.

Blaine shared this lighter and ashtray from Baier. This one seems to be one of the more common ones, with no map on top. Compare it with these twohttp://www.ewillys.com/2020/11/24/baier-jeep-lighters-sold-on-ebay/#more-400806 or this one http://www.ewillys.com/2011/01/08/a-flatfender-ashtray-and-lighter-woods-cross-ut-80/. And here is a list of all the ones I’ve documented: http://www.ewillys.com/?s=baier

https://portland.craigslist.org/mlt/atq/d/gresham-wwii-germany-ges-gesch-willys/7692050573.html

“Vintage WWII GERMANY GES-GESCH Willys JEEP Petrol Lighter & Ashtray Trailer. Very cool, made of aluminum with rubber tires. Under the top you would have kept your cigarettes. Measures 9 inch in length and stands 3 1/8 tall.”

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February 1958 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page issue of Willys News is the last “Willys News”. In March of 1958, the name was changed to “Jeep News”, though under the banner the “Willys Motors, Inc.” moniker remains unchanged over subsequent years.

The first page makes a reference to a commercial that ran in 1958 highlighting the new M-274 Mechanical Mule. I tried to find that commercial on YouTube, but didn’t have any success.

Pages two and three is dominated by dealer news. Pages four and five covers the use of jeep vehicles by ATT and its affiliates. Page six features an article on the new Sacramento Jeep Club. Page seven is a potpourri of stories, while page eight discusses “wetter water” and its use with jeeps against red ants.

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Lots of Jeep News Issues on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The seller from whom I bought a bunch of issues of Jeep News has just listed the remainder he has. Most are 1960 or later, many I’ve never seen for sale.

https://www.ebay.com/sch/i.html?_sop=10&_svsrch=1&_nkw=jeep+news&_folent=30948389207&mkevt=1&mkpid=0&emsid=e11021.m44.l1150&mkcid=7&ch=osgood&euid=53c9d21c0ed04390b6b84183779e2c9d&bu=43195832166&ut=RU&osub=-1%7E1&crd=20231213013653&segname=11021

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1959 Jeep Commercial M-274 Mule

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

This 1959 Jeep commercial was run during the Maverick TV show (and probably other places, too).

 
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May 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This May 1959 issue of Jeep News announced that Willys agreed to continue co-sponsoring the Maverick show obviously dominated the headlines, but it is interesting to see that photos from the 1959 Truth or Consequences race also landed on the front page.

Page two contains dealer news. Page three includes a photo of two DJ-3As with unusual nylon tops, presumably custom made, that are owned by the Sheraton Terrace Motel in San Antonio.

Page five includes a full-page report with photos from the Truth Or Consequences, NM, ‘Jeep’ Vehicle Derby. Page six includes a rare photo of a civil defense wagon. Page seven has an almost full-page report on the eleventh annual Hemet to Borrego cavalcade.

Finally, page eight tells the story of a scout troop that raised money to replace their tired CJ-2A, though they replaced it with a non-jeep station wagon, the scouts noted it wasn’t as capable as the jeep. So, why didn’t a dealer step in to help these scouts get a jeep? ??

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