I don’t know how rare this toy is, but it looks like an interesting piece. I googled to find another example, but couldn’t locate one. This toy is located in Mexico, so know that before purchasing it. Given the Mad Max label on the box, I’m wondering if this is more like mid 1980s?
“VINTAGE RARE AND NICE, ALITALIA MITSUBISHI JEEP J52, MADE IN JAPAN CIRCA 70’S. BY THE EXTINCT FACTORY MADMAX SCALE 1/43, IN VERY GOOD CONDITIONS, IN BOX, I AM NOT EXPERT TO EXPLANE THE KIND OF ITEMS BUT I TRY TO WRITE THE BEST I KNOW, IF YOU ARE COLLECTOR OF THIS CAIN OF TOYS, PLEASE DON’T LET PASS THE OPORUNITY TO HAVE THEM IN YOUR HANDS, VERY, VERY RARE!!”
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Alitalia is the Italian Airline. Maybe this was done under their authorization??