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CJ-5 “Action” Photos From 1955 Brochure

• CATEGORIES: Advertising & Brochures, Features

These photos came from a 1955 jeep family brochure introducing the CJ-5. What’s curious is that several photos show the shackles on the front springs located at the front (see the “mail carrier” photo). As most know, the earliest CJ-5s had shackles in the rear. So, I’m wondering if the CJ-5s in these photos were bodies put on CJ-3B chassis or whether they were prototype chassis.

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9 Comments on “CJ-5 “Action” Photos From 1955 Brochure

  1. David Eilers Post author

    Yeah, you are right. The grilles aren’t consistent between photos. Compare the “mail” grille, which is fairly close to the final product, to the “spraying” grille. The “spraying” grille headlights appear smaller and don’t press into the tines like the “mail” and production grilles did.

  2. Mark S.

    The more I look, I think the spraying jeep photo is an actual CJ-3B chassis with artist’s illustration body. The wheels and hubs look more authentic than the body.

  3. Dave From MN

    M38A1 which started earlier than the 5 had the shackles to the rear of front springs. I guess I have never seen a cj5 without shackles in the front.

  4. David Eilers Post author

    Dave, you are correct.

    I haven’t come across a good explanation for why the early CJ-5s used the reversed shackles or why they later changed. My guess is that Willys was simply using up M-38A1 frames and parts OR they didn’t get the frame tooling done in time for the initial CJ-5 run.

  5. David Eilers Post author

    Terry,

    The closer I looked at these, the more I thought the same thing. Fred Caldwell’s Preproduction CJ book has examples showing touch ups and inconsistencies in the marketing of the time as well. I would presume this was common across auto industry?

    – Dave

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