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Post Alaska Or Rust Item: FCA Brazil’s Video of Hugo Vidal

• CATEGORIES: Alaska Or Rust Trip, Features, videos This site contains affiliate links for which I may be compensated.

<– Day 21 – Saturday May 19th: Mr. Infamous (Alaska Or Rust Presentation)

UPDATE: I’m still sick so no updates. We made it back to Pasco, where we will stay a few days before heading back to Seattle to help with Dad. In the meantime, Luciano updated the video of Hugo below by adding English subtitles for the Portuguese. Enjoy!

Original post November 14, 2018: On Sunday this video debuted at the Premiere Auto Show in Brazil at the Auto Show’s Jeep Booth. It features our good friend and co-Alaska participant Hugo Vidal. It’s mostly in Portuguese, but some is in English. You’ll see both my wife and I appearing in several clips. The title refers to Hugo as the First Citizen of Jeep Nation. Kudos to Luciano Falconi for his great videography.


Hugo also recently published a book on his trip, written in both English and Portuguese.…/26/hugo-vidal-has-published-his-b…/

<– Day 21 – Saturday May 19th: Mr. Infamous (Alaska Or Rust Presentation)


8 Comments on “Post Alaska Or Rust Item: FCA Brazil’s Video of Hugo Vidal

  1. Joe in Mesa

    That was incredible! …just wish I could have understood the Portuguese, or that the subtitles were in English. Great seeing you and Ann in this mini-documentary :-). I think it’s so wonderful you did so much to make Alaska or Rust happen …especially for Hugo.

  2. bob in pa

    So Hugo is THE jeep man in Brazil. Pretty cool. Hope to meet him one day in Sao Paulo.
    Wonder who would be his counterpart here in the US? Is there such a person?

  3. David Eilers Post author

    Bob … Hugo’s combination of adventure and his life’s work in his four wheel drive business makes him a unique character in the Brazilian offload world. There have been a few regional US legends, such as Mark Smith ( in the California area and Don Prine (from prototype jeep driver, to jeep parts/rebuild business owner in the Pacific Northwest. But, offhand, I can’t think of one person who is the US equivalent of Hugo in Brazil. Perhaps if Arthur Warn were still alive and he had been an adventurer as well as a hub seller, he might be the best comparison.

    Moreover, Luciano does a good job of capturing who Hugo is in the video. He LOVES traveling. Though Fernando did most of the driving, Hugo always had a map in his hand, looking at routes and considering options. He wasn’t just along for the ride; he had to know where we were going and what we would see next. Yet, despite his eagerness to go go go, when my wife ran into some health issues in Canada, he was patient and understanding. He’s a kind, thoughtful, interesting man who’s curious about every bend in the road of life.

  4. Mark S.

    Glad you are feeling better, never fun to be sick, especially during the holidays, don’t over do it. Well Wishes to you, your wife and your family.

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