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1950? Parts Department Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is an odd brochure. It’s titled, “Let’s Keep Them Running”. The front page has some of the poorer illustrated trucks and wagons. All the vehicles look a little off in terms of size and styling.

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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , shows and describes the parts dept. and including merchandising information with photos .”

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2 Comments on “1950? Parts Department Brochure on eBay

  1. Mike

    I’ve seen some of these “Funky cartoon style” drawings now & then, The Sunshine Makers, a 1935 animated film, re-released by Borden’s Milk Co. in 1940, featured Divco milk trucks in this style of cartooning. I think these Willys vehicle illustrations are a deliberate attempt to copy that style.

  2. Lew

    Im not sure this is really that unusual in OEM marketing. If you look at the marketing brochures of most manufacturer’s new vehicles back when our Willys were new, the illustrations are out of proportion. The people are almost always smaller than real life, the vehicles larger, longer hoods, taller tires, etc. If people were as they are illustrated, we could put four adults comfortably in each of our bench seats.

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