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Year? Perfect Jeep and Parts Catalog on eBay

• CATEGORIES: Advertising & Brochures, Features

This is my first time seeing a Perfect Jeep and Parts Company catalog. As best as I can uncover, the company was owned by Bernard S. Forman, who, as owner, copyrighted the name and catalog in 1956. It may have been this Bernie who used to live in Chicago and died last year.

This brochure and the company’s location seems to have been pretty close to Berg’s, so they must have been direct competitors. This brochure has 23 pages and is not in good shape.

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4 Comments on “Year? Perfect Jeep and Parts Catalog on eBay

  1. Colin Peabody

    From the address, Perfect Jeep Parts was about two blocks east of J.C. Whitney and 2 blocks south, with Berg’s being one block east of Whitney and two blocks north. They had to be competitors!

  2. Colin Peabody

    Looks like they used the same Jeep image on their cover, but flipped the negative as the steering wheel is on the right side!

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