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1949? Universal Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features

This 24-page Universal Jeep Brochure provides a look at both the CJ-2A and CJ-3A, with pics of both. That led me to believe this was most likely published in early 1949. Most of this appears to be images/info that we’ve seen bundled in other brochures and documents.

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5 Comments on “1949? Universal Jeep Brochure

  1. Bob W

    It is unusual that they used a mirror image of the CJ-3A on the cover. The orientation of the drawing of the same Jeep on page 6 is correct. I have always thought that the Jeep in this photo could be the very first CJ-3A.

  2. Mike

    Yes, I wonder if that was an oversight, reverse negative, too late to correct, or deliberate, seems out of character for Willys sales brochures.
    Question, was the The CJ2A & the CJ3A sold as separate models during the same time period? In 1962, my dad’s CJ3A was registered as a 1950 model, while at the dealer’s shop, the salesman told him it was actuly a 1948. I never understood the transition from the 2A to the 3A, can some one explain this to me, Thanks.

  3. Terry

    Do you think any salesmen in any time period knows any thing other than where to sign your name on the contract ? If you want to fine out about 2A to 3A get Bob Westerman’s book .

  4. David Eilers Post author

    Bob: I sure missed that detail!

    Terry: I agree with you regarding Bob’s book: https://walcks4wd.com/CJ3A-History-Book-By-Bob-Westerman_p_2430.html

    Mike: I’ll take a stab at this. As I understand it, some CJ-3As were manufactured in 1948 (which is true for lots of models, like the DJ-3As manufactured in 1955, but sold as ’56s since that was the model’s launch year), though most of these likely were sold as 1949s (how many, I couldn’t say). If that early CJ-3A sat at the dealership and didn’t sell until 1950, then technically it could be a 1948-manufactured CJ-3A that sold in 1950. Meanwhile, again, if my understanding is correct, CJ-2As were still being built. And, in fact, some changes for the CJ-3A were integrated into the late CJ-2As (Perhaps because they were being built simultaneously?), such as the change over in the front bumper mounting (no frame horns) and the change in the way the transmission cross member attached (from the side support mount to being bolted to the bottom of the frame).

  5. Mike

    Dave, Thanks for the detailed information, makes sense and explains a lot. I do appreciate you taking the time and effort to answer my questions, in spite of the fact that you weren’t feeling well. I hope this is a sign that you’re feeling better.

    Terry, I will check out that book, Dave, thanks for the link.

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