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1951 Tool Bar Implements Brochure

• CATEGORIES: Advertising & Brochures, Features

Marked form FS-F514105, this brochure highlights some of the tool bar implements available for jeeps, including the Rotary Lister Planter, the Conventional Moldboard Middle Buster, The Roatry Bottom Middle Buster, the Field Cultivator and the Row Fertilizer Attachment.

Barry Thomas suggests that some or all of these may be ex-newgren items that, following Newgren’s struggles, Willys-Overland began to market and sell under ‘Jeep’. I’m not as versed as some folks on the individual implements, so maybe someone can confirm this?

One thing is clear to me; Willys-Overland did not devote much marketing resources to this sales effort. These brochures are pretty simplistic compared to many other marketing documents of the time. Maybe there was a small team with a tight budget assigned to try to make something happen with this niche of farming and implements?

1951-tool-bar-implents-brochure-pg1-lores Photos 1951-tool-bar-implents-brochure-pg4-lores

 

One comment on “1951 Tool Bar Implements Brochure

  1. Bob

    I think Barry is right. Newgren was always fairly small and in fact remarked stuff made by others too.

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