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July 1945 Press Release Photo #6

• CATEGORIES: Features, Old Images • TAGS: .

Photo #6 from the July 1945 Willys-Overland press kit is this iconic photo of a CJ-2 pulling a trailer full of hay.

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5 Comments on “July 1945 Press Release Photo #6

  1. Denny Napier

    It’s interesting that the war in the Pacific Theater was still going on when this photo was released. I wonder when Willys actually started marketing the Jeep for civilian use?

  2. David Eilers Post author

    Denny,

    I would say that the release of the July 19 Press event at the Sorenson farm coupled with the release of the July 21 Press Kit marked the first full-press announcement of the CJ-2A. But, Willys-Overland had been using ads to prep the public for the civilian jeep for months. As early as January 06, 1945, in the Saturday Evening Post, an ad titled “JEEP-PLANNING!” explained to the public that the jeep could pull a plow.

    That ad was followed by (Feb 03) “From Fighter to Farm Hand” and then (March 03) Jeepotentialities”. http://www.ewillys.com/wp-content/uploads2/2019/03/1944-1946-sat-evening-post-images-flat-1760px-lores.jpg

    – Dave

  3. David Eilers Post author

    Paolo,

    As I understand it, the CJ-2 was the Agrijeep.

    The earliest test jeeps were special MBs and GPWs: http://www.willys-overland.com/index.htm

    The next series of jeeps were the CJ-2 Agrijeeps, some of which were marked on the bumpers with X##, such as X61 (http://www.willys-overland.com/index.htm). These were equipped with the PTO bars, PTOs, top bow holders, and other updates from the MB/GPW.

    Then came the CJ-2As.

    If I’m somehow incorrect, please let me know.

    Thanks,

    – Dave

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