To Top

1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:



UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
1960-san-juan-rockies-jeep-cavalcade-brochure5 1960-san-juan-rockies-jeep-cavalcade-brochure6 1960-san-juan-rockies-jeep-cavalcade-brochure7



5 Comments on “1960 San Juan Rockies Jeep Cavalcade Brochure

  1. Gary Kyle

    Yes, all these jeep trails are open today and are very popular. Many 4 wheelers come for extended period of time as there are more trails than the one listed in this poster. There is even a trail for rock crawlers outside of Montrose, Colorado.

  2. Steve E.

    I don’t see too many photos of Jeep bed extensions, as in the brochure. It would come in handy for multiple day trips.

  3. John North Willys

    ” WE DRIVE YOU LOOK ” … sincerely , neil young ( noted willys collector ) he lives near TELLURIDE with his actress ( activist ) wife daryl hannah .. quite a sizeable ranch , 1000 acres , directly west of the SAN JUANS .. of course neil had the old barn repaired and its his new studio , his band CRAZY HORSE recorded their latest album in there the other day … of course the 51 jeepster is there for ranch use ( with my OD solenoid ) ( 6 volt ) … all i’m missing from my ranch is an ACTRESS , any takers ? ? … i still have more willys than neil ,,,

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe without commenting