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1948ish Monarch Hydraulic Controls Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I’ve added the updated scans. This is actually a nicely illustrated brochure. I don’t think my scans really captured the color. 

Here’s a brochure I’ve never seen that I just purchased on eBay. My guess is it a late 1940s brochure. I’ll update it with better pics when it arrives.

1948ish-monarch-road-machinery-brochure1 1948ish-monarch-road-machinery-brochure2



6 Comments on “1948ish Monarch Hydraulic Controls Brochure on eBay

  1. Mike

    I have the original HY-LO pump on my 1948 CJ2A, the most dependable pump built, so easy to rebuild if needed, but I neve have had to. Back in the 70’s after a big snow storm and doing some plowing, I was cruising down Route 80 near Paterson NJ when I spotted a CJ7 on the shoulder of 80. I stopped to see if I could help, happened to be a guy from my local area, his Meyers Electro- Lift plow had drained the battery, was a common problem back then, the main reason I preferred the HY-LO. I gave him a jump start and followed him back to Paterson.

  2. Juice Newton et al

    Bottom right, page two; 6 volt electrically operated hydraulic controls.
    Wutt’s up wit dat? Optional? New & improved?

  3. David Eilers Post author

    Juice Newt … good question. I didn’t know what that meant, but after some googling, I learned it wasn’t an uncommon phrase ‘back in the day’ that’s now become obsolete (at least that phrasing of it has).

    The “Write for Circulars” encourages readers of the Monarch brochure to write the company for additional brochures, because (implied by the verbiage under the title) Monarch offers a variety of products for a wide variety of Trucks and Tractors.

    At least, that’s my take on it.

    – Dave

  4. David Eilers Post author

    Thanks for the info Mike! If no painfully obvious already, I know nothing about the hydraulic aftermarket tools and parts, having never used or owned them.

  5. Mike

    Wow, these scans are much more detailed than the ones before, thanks Dave for your time and effort.

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