Advertising & Brochures Research Archives

advertising and brochures

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1944 Willys Overland Ad

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads).  It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.

Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.

1944-09-25-the-cio-news-willys-overland-ad-lores

 

 
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Mallory Ad w/ Ford GP on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Anyone know when this ad was published?

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“This is an original 1942 ad neatly removed from a vintage magazine. Measure 11 by 14 inches.”

year-mallory-fordgp-ad

 
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More CJ-2A Launch Photos

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: Thanks to Tremaine for supplying better pics of the CJ-2 grille guards seen in a couple of these photos. 

cj2-grille1 cj2-grille2

Original Post March 4, 2019: These photos were published in the July 22, 1945, issue of the Sunday Star Gravure Section of the newspaper. I don’t think I’ve seen a photo of the jeep pulling the trailer from the driver’s side.

1945-07-22-sunday-star-grevure-pg5-lores

 
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1942 Rice Krispies Ad with Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

One of the places this Rice Krispies with a Jeep appeared was in the October 24, 1942, issue of the Saturday Evening Post, pg 6.

1942-10-24-sat-evening-post-rice-krispies-pg6

 
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Ethyl Research and Service Ad With A Ford Pygmy

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

UPDATE: Through Fred Coldwell’s “Selling the American Wonder“, Maury learned that this unusual ad featuring the Ford Pygmy was published in the August 18, 1941, issue of Time Magazine.

year-ford-pygmy-rough-riders-of-41-ethyl-corp-ad

 
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Ramsey C7R Capstan Winch Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Given this brochure suggest the winch would fit on a DJ-3a, this must be post 1956. I didn’t realize the Ramsey was still advertising them so late.

View all the information on eBay

“Here I have an
Excellent Condition
Single-Sheet Mailer

NEW!
The Ramsey C7R Capstan
For
CJ-5 CJ-6 CJ-3B CJ-2A ‘Jeep’ Universals and DJ-3A ‘Jeep’ Dispatcher
Measures about 8 ½ x 11 inches
Has been folded
Bulletin 141”

ramsey-cr7-capstan-winch1

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1946 Ad For a New Willys Dealer

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This particular Wilmington, North Carolina, dealer was selling trucks, cars, jeeps, tractors, and much more. The ad appeared in the February 7, 1946, issue of the Wilmington Morning Star.

1946-02-07-wilmington-morning-star-new-dealer1 1946-02-07-wilmington-morning-star-new-dealer2

 
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Stratton Hydro-Implement Lift Information

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Nate’s hoping to gather some Stratton-related information. So, I’ll be using this post to gather that info. If anyone has any more insights into this lift, email me at d@ewillys.com or post it directly to Nate’s thread on the earlyCJ-5.com page.  Also, Clint Dixon and Barry Thomas have authored a five-part series of articles for the Dispatcher Magazine titled “The Making of the Farm Jeep”. The Fall of 2018 issue includes information on the Stratton Lift. 

As early as 1949 Stratton Equipment out of Cleveland, Ohio, was marketing hydraulic products. One example was their truck lift, a hydraulic lift used for placing cargo onto truck beds. The lift is pictured at the top of page 146 in the October 1949 issue of Popular Mechanics. This was just one of multiple patents filed over the period of three decades (1940s-1970s) by Alfred F. Foote, product designs both jeep-related and non-jeep-related.

1) On July 27, 1960, Alfred F. Foote filed a patent for the Stratton Lift with the Stratton Equipment Company as the assignee. Due to the lack of information related to Stratton lifts, it was unclear to most when this product hit the market. Given the patent date, the lift likely entered the market in late 1960 or later.

As part of his patent, Foote references both the Monroe and the Love designs. The patent for the lift was granted on Feb. 26, 1963.

1960-07-27-stratton-pattent-US3078930A-lift-implement1 1960-07-27-stratton-pattent-US3078930A-lift-implement2 1960-07-27-stratton-pattent-US3078930A-lift-implement3

2) This Stratton brochure is currently on eBay (Nate has better scans of this brochure):

1960s-brochure-stratton-lift1 1960s-brochure-stratton-lift2 1960s-brochure-stratton-lift3

3) These are two mailers that I think someone sent me .. was it you Barry?  Continue reading

 
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1946 CJ-2A Ad with Top

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad with a CJ-2A sporting a canvas top was published in the November 24, 1946, issue of the Evening Star.

1946-11-24-sunday-star-jeep-with-top-ad

 
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1950 Revision Poster for Wagon/Jeepster Poster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is an unusual item.

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“THIS AUCTION IS FOR ONE Original Vintage STICKY BACKED PICTURE OF A 1950 WILLYS JEEP STATION WAGON MODEL POSTER WITH DETAILS OF ITS FEATURES. THIS POSTER WAS TO BE USED TO CORRECT A SALES POSTER ALREADY PRINTED THAT HAD THE WRONG INFORMATION ON IT. THIS STCKY WAS TO BE PLACED OVER THE ORIGINAL POSTER TO CORRECT THE ERRORS. ERRORS HAD TO DO WITH THE FRONT END DESIGN, AND MOTOR.

THE POSTER COMES WITH A WRITTEN LETTER FROM WILLYS OVERLAND ON WHY THIS POSTER IS NEEDED AND HOW TO USE IT.
DATED MAY 20,1950
MEASURES 22 X 11-3/4 INCHES.”

 
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1950 Wagon Brochure: Selling the Unseen Values on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Interesting brochure. It includes a quiz.

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“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1950-selling-wagon-brochure3 1950-selling-wagon-brochure4 1950-selling-wagon-brochure5 1950-selling-wagon-brochure6

Continue reading

 
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A. J. Parson’s Generators & Compressors Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These aren’t the greatest brochure examples, but I’ve never run across brochures for A. J. Parsons equipment. Also included are a couple go-for-digger plow documents. The price is crazy.

View all the information on eBay

parsons-mobile-welder0 parsons-mobile-welder1 parsons-mobile-welder2

Plow:

go-for-digger-blade1 go-for-digger-blade2

 
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Early Willys-Overland Booklet for the CJ-2A on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury shared this one. It isn’t pristine.

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“Universal Jeep Willys-Overland Sales Brochure. Undated. 32 pages. With photos. See photos. Creases and stains.”

early-cj2a-booklet

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1946 CJ-2A Newspaper Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This “Jack of all Jobs” ad was publishing in the April 7, 1946, issue of the Sunday Star.

1946-04-07-Evening-Star-jeep-ad

 
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1955 DJ-3A Postal Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, DJ-3A, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay

(03/20/2016) Here’s a hard-to-find single sheet brochure.

“Here I have a Single Sheet Flier for the Willys Jeep mail Dispatcher from 1955.
This has some wear and a small tear on the bottom (See Scans) but still displays Very nicely.
Will ship in a protective Sleeve with backing board.
Nice item for the Willys Jeep Collector!”

1955-dj3a-postal-dispatcher-brochure1

1955-dj3a-postal-dispatcher-brochure2

 
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1948 Ad for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This “Power for the Job” ad was published in the Evening Star on May 19, 1948.

1948-05-18-evening-news-jeep-ad

 
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1965 JA3/JA2/JA-3BC Argentina Jeep Brochures

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

UPDATE II: This brochure is reminiscent of the Argentina jeep pickup, though this one looks much more CJ-5ish. This is currently on eBay.

ika-jeep-truck-argentina

UPDATE: Maury found a couple related photos. That top looks kind of similar to one of the DJ-3A tops I’ve seen in pics. Nice half doors, too.

7ee05f388dcbd727df684dc51147919f afa667eb67fd0a3b7dbdfdcde9683380

 

———————————

(Original Post 02/02/2015) This is a single page unfolding brochure.

“original part color folder , 9.5 x 3.5 folded , 9.5 x 11.5 unfolded , Spanish text. Produced by Kaiser, Argentina .”

1965-jeep-brazil-ja3-ja2-brochure2

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1947 Fleming Newspaper Ads for the CJ-2A

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

During 1947, the Fleming Company pad for some newspaper advertising. Two of their jeep ads are show below.

In April of 1947 the Fleming Company paid for this “Speed up Work” ad in the Sunday Star-News.

1947-04-20-evening-star-news-jeep-ad2

 

Later that year, this ad appeared in the August 24, 1947, issue of the Sunday Star-News in Wilmington, N.C, paid for by the Fleming Company.

1947-08-24-evening-star-fleming-willys-ad

 
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Key Chain Leather Fob w/ Willys Jeep Branding on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is a neat piece. It is interesting to me that they used the “King of Jeeps” branding, as that was Berg’s branding.

View all the information on eBay

king-of-jeeps-key-chain1

king-of-jeeps-key-chain2

“Never seen one of these items before. Old Leather key Chain from Hunter Motors Alexandria VA. I believe Hunter motors was formed shortly after WWII. Judging by the phone number on the key chain, this probably dates to the 1950’s, Has been in storage for approx 30+ years.”

 
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1947 “Seeing’s Believing” Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This “Seeing’s Believing!” ad was published on July 06, 1947, in the Wilmington Morning Star. I wish all the scanned newspaper ads came out this clear.

1947-07-06-wilmington-star-news-lores

 
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1946 Ad for the “Willys Mighty Farm Jeep”

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.

1946-04-13-henderson-nc-daily-willys-mighty-farm-jeep-ad

From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:

1946-04-06-henderson-daily-dispatch-ad

 

 
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1967 Monarch Back Blade Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.

View all the information on Amazon

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Meyer Snow Plow on FC-150 Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

I don’t think I’ve run across this brochure before.

“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).

Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”

meyer-snow-plow-fc150-brochure

 
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M-B Sweeper for Willys Jeep Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The jeeps’ PTO powered this sweeper.

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“Original non color sales sheet , 8.5 x 11 , printed both sides , has many small pieces of tape at tears at edge , has 2 horizontal folds , 3 file holes at edge , wrinkling at edges , some soiling”

1950s-mb-sweeper-for-jeep1 1950s-mb-sweeper-for-jeep2

 
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7 Willys Wagon Brochures $49.99 (eBay)

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

It’s not a good price for these seven brochures.

“Original Willy’s (Jeep) Station Wagon Brochures. Group / Lot of 7 brochures. Various years and models from the 1950’s. Good Condition. Covers, edges show some wear, stamps, small writing.”

View all the information on eBay

7-willys-wagon-brochures