Frank Haagen & Son was an Ellensburg, Washington, Jeep dealer. It was published November 16, 1953, in the Ellensburg Daily Record.
Advertising & Brochures Research Archives
1947 Ad: Seeing is Believing
On July 12,1947, Lewiston Evening Journal out of Maine published this neat ad. Several other newspapers across the US also published the ad.
Willys Brochures Flint, MI In Person Auction Sun Nov 22
There’s lots of comic books and military items at this auction. The lot of Willys brochures looks interesting, especially that Willys Export Vehicle Program brochure.
“Military, Comics, Coin and Ephemera Auction
Sun. November 22nd
1:00pm, Doors Open at 11am
HARRIS BROS. AUCTIONS
G-4150 VAN SLYKE RD.
FLINT, MI 48507”
http://www.auctionzip.com/cgi-bin/auctionview.cgi?lid=2619929&kwd=willys&zip=&category=0
Yue Loong Chinese Jeep Brochure on eBay
This CJ-6ish jeep has no fuel inlet on the driver’s side. It also appears to have some kind of Tuxedo Park package (front bumper for example). Price is a crazy $99! It’s listed as a 1958 CJ-3B brochure.
“Original part color folder , 7.5 x 10.5 folded , 15 x 10.5 unfolded , has 2 horizontal folds , text in Chinese and English .”
Dealer Identification Poster **SOLD**
UPDATE: **SOLD** was on eBay
“Estate buy recently. Very nice original Jeep Model identification poster in very nice condition. Pictures show condition. Some fading and one very small tear as seen. Must have for the jeep collector! Bid with confidence as I have 100% positive feedback. No returns. No overseas shipping. Poster will be shipped rolled up and within a long box or tube. Any questions, please ask!”
CJ-5 Tie Clasp on eBay
If I ever wore ties, I’d get this.
“THE TIE BAR HAS NEVER BEEN WORN AND IS VERY RARE AND UNIQUE WITH AN IMAGE OF A VINTAGE JEEP ON THE TIE BAR. THE INSIDE OF THE TIE BAR HAS SOME MINOR DISCOLOR FROM AGE ONLY AND THE TIE BAR IS VERY VERY COLLECTIBLE AS NOTED AND IT IS READY TO WEAR. THE TIME BAR IS NO SIGNED WITH ANY NAME AND ONLY HAS THE IMAGE OF THE VINTAGE JEEP.”
1950 Jeepster Brochure (16 Pages) **SOLD**
UPDATE: Was on eBay.
Anybody scanned this 16 page Jeepster brochure? This is the first I’ve seen it.
“1950 Jeepster Outstanding Sports Car color, dealer sales brochure (Willys – Overland), ORIGINAL. Form no. VJ73MI-3CM-350 measures 5.5 x 8.25 with 16 pages/panels. New engines Hurricane 4 and Lightning 6. Specifications on back page.”
1960s Spray Equipment Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
How about the sprayer on the FC!
“Here I have a single sheet advertisement issued by Willys for JeepSpray Equipment on the FC-150 and FC-170. This is from the time period of 1957 through 1965 as these are the only years that BOTH the FC-150 & FC-170 were in production. There is no date printed on this piece.”
1957 Reverse Print of FC-170 **SOLD**
UPDATE: **SOLD** Was on eBay
Anyone ever seen one of these? Was this the beginning of the M-677 design?
“Here I have a vintage reverse print from October 15, 1957 featuring:
“WILLYS FC-170
PERSONNEL and FIRST AID VEHICLE…SCHEME ‘B’…Rear Access
WILLYS MOTORS, INC. 15, OCTOBER, 1957”
This Rare piece measures about 8 x 10 inches and is in
Near Mint Condition!
Will ship in a magazine sleeve with cardboard backing and be very well protected between sheets of heavy cardboard.
”
Rare Jeep Sign Bloomington, IN **SOILD*
UPDATE: **SOLD** Was $4500.
Will need restoration.
“Has been in the attic of the Willy’s Jeep Dealership building (northern Kentucky) since it was taken off the front of the building for a new sign in the 1960’s. One end is attached to the building and this bullnose sign protrudes out. Sign is in very, very good condition for having been up in that corner 50+ years. Needs restored. Body is galvanized metal with about 95% of the original neon glass still present; no dents or holes in the metal can at all; bottom of can is just as good as the rest. See all photos to appreciate the rarity and good condition… This sign even still has the hanging cables still present. Transformers are inside. Measures about 6ft x 15″ deep x about 30″ high….probably weighs about 150 pounds. Local Pick up only; unboxed. We are about an hour south of Indianapolis and about 2.5hrs north of Louisville…we are close to Bloomington Indiana, a mile from Indiana Hwy 37. Seller will not ship. Call or text, …no emails answered.”
How to Sell Your 1950 Jeep Wagon
Unsure what points to stress when you sell your 1950 Jeep Wagon? The March 1950 Sales Builder noted 49 different items you could advertise. Thanks to Pascal for sharing this document!
2 Spanish Jeep Ads on eBay
These look in good shape.
“TWO JEEP 1950s
IN SPANISH ADVERTISING – ORIGINAL
SIZE 8×5 inch
These is an original print magazine advertisement, not a reproduction.
Original and authentic collectible magazine advertisement”
1963 ‘Jeep’ Panel Delivery Brochure on ebay
Marc found this rare brochure. I’ve added pics of the panel delivery that was for sale a couple of months ago.
“This is one of several vintage Jeep promotional brochures that I’m selling and I will combine shipping multiple purchases, so please look at all my auctions. This is a Kaiser Jeep Panel Delivery Truck Brochure for the 1963 model year. Unfolded, it measures 8 1/2 4″ and it is in excellent condition as you can see by my photos.”
View all the information on eBay
======================
Gold Plated CJ-5
UPDATE: Anyone know anything about these jeeps? Tony has one and wanted to get some more information about it.
This gold-plated CJ-5 sold on eBay in 2013.
“THE ULTIMATE JEEP TOY COLLECTORS FIND. THIS GOLD PLATED JEEP TOY I AM TOLD WAS MADE FOR THE WILLYS OVERLAND EXECUTIVES WHEN THEY RETIRED. VERY RARE AND SCARCE. IT IS MADE OF A HEAVY CAST METAL , IS 6″ LONG 2.5″ WIDE . VERY COOL AND VERY CLEAN. AS YOU CAN SEE IN THE PICS IT IS ORIGINAL AND COMPLETE , THE RIGHT SIDE OF THE BUMPER IS BROKEN OFF (THIS IS QUITE TYPICAL ON THESE) AND THE WIND SHIELD WILL FOLD ALL THE WAY BACK AS SEEN IN THE PICS. IT WILL ALSO STAY IN THE UPRIGHT POSITION, WILL DISPLAY VERY NICELY.ALSO HAS ORIGINAL SPARE TIRE.”
Berg: King of Jeeps Matchbook Cover
Australian CJ-6 Brochure
This is a neat brochure.
“On offer here is an original sales brochure for the Jeep CJ-6 long wheel base Australian issue..double folded version..folded measures approximately 27cm x 22.1cm or 10 5/8 x 8 3/4″ unfolded measures approximately 54cm x 42cm or 21 1/4″ x 16 1/2″ good condition ..”
1961 Jeep Family Ad in the Toledo Blade
Belleview Winch Ad
In 1959 Belleview Manufacturing introduced an electric winch. The company sold them (6000lb and 8000lb versions) through Warn Industries, since they manufactured other products for Warn also. However, based on the ad below, they may have marketed them to other resellers, since the ad doesn’t mention Warn at all.
The ad below was in the March 9, 1967, issue of the Sundance Times, a Wyoming newspaper. By the time the ad appeared, Warn had already purchased all the Belleview Manufacturing Stock, as the small caption below Thurston Warn’s photo indicates (which is on eBay). The next year, Thurston Warn became President of Warn.
Mouse that Roared Movie Lobby Card
Maury found this rare “Mouse that Roared” Peter Sellers’ movie lobby card. I remember watching and enjoying this years ago.
1965 Jeep Commercial Vehicles Sales Book
This was on eBay. I bid on it for a while, but it got too rich for me. Finally sold for $199.35. Congrats to whomever won it!
“This is a original Willys Jeep Dealer Sales Catalog, the front page is dated 1965. This is roughly 103 sheets of original brochures from Jeep and the Accessory Manufacturers in a three ring binder, making it about 206 pages of information. The front cover says Government Sales. It has the Jeep Universal and Cab Forward models along with all specifications and every approved accessory I could think of and a lot I would never have thought existed. Some pretty interesting accessories from the expected winches, lockout hubs, PTO’s, Cabs, etc. to the unexpected like complete fire fighting units, agriculture equipment, street sweepers, camper shell, aftermarket bodies, wreckers and on and on. The photos just show some of the pages, I used up all of the photos just showing some of the content. It is used and out of dry storage in dry New Mexico so there is no mustiness to it. The pages look like they have been used very little, however it is 50 years old so there is some expected shop wear from age, nothing real major that I could see. I think the photos pretty much show the treasure trove of information in this book better than I can explain it.”
1951 Wagon Brochure with Cutout on eBay
This is a cool wagon brochure.
“7 Reasons Why You Should Buy WILLYS America’s most Popular Station Wagon ORIGINAL, RARE, UNIQUE dealer sales leaflet. The Car is page one and when open you see the inside view of the car, really neat, nice piece. Measures 9 x 3.75. Form no. 2CM-SWC2-2-551-GG (Willys-Overland)”
1948 Ad for the Universal Jeep
Sandifur Motors posted this ad in the April 1, 1948, issue of the Spokane’s Spokesman-Review.
https://news.google.com/newspapers?id=P1wVAAAAIBAJ&sjid=juUDAAAAIBAJ&pg=2268%2C238227
December 1958 Kaiser Willys Ad
This neat vintage ad from the Toledo Blade, December 28, 1958, tries to root the jeep in wooden rollers and early wagons.
https://news.google.com/newspapers?id=pWFOAAAAIBAJ&sjid=2QAEAAAAIBAJ&pg=7629%2C729250
Ad for Dualmatic Top
UPDATE: I still haven’t seen one of these for sale, on or off a jeep.
Here’s a rare ad for a Dualmatic Top. I knew they made hubs, but didn’t know they made tops.
The McCain Hub Winch
UPDATE: Not many of these winches around.
While going through some old Four Wheeler Magazines, I came across two different ads for a McCain Hub Winch. As best as I can tell, you attach it to the front hub, wind a cable or rope around it, and then start the front wheels turning, which would pull the jeep forward. Also, the February 1969 issue of Four Wheeler Magazine has an article about the winch, but the seller wants $25 for it. I’ll wait until the price drops.
This first pic is an ad for the winch:
This second pic shows an ad for Chachua’s Four Wheel Drive Center. If you see #2, you can read about the hubs: