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1954 4-Wheel-Drive Wagon Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.

The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:

1954-form-kw-1705-4wd-gets-thru1-lores 1954-form-kw-1705-4wd-gets-thru2-lores 1954-form-kw-1705-4wd-gets-thru3-lores Photos Photos

A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.




This page has been extensively re-worked from the last brochure. Note this also has the KW stamp at the bottom:


This last page is very similar to the green version:



Shortly after W-1763 was produced, the company decided to print a new one, replacing the CJ-3B image in the full-unfolded image with the brand new CJ-5.  The marketing department also updated the brochure to Form W-1765 (and dropped the “K” from the form number).

Front page:


Added at the bottom of this back page is the new demonstration-call-to-action:wagon-brochure-w1765-2

This was the 8.5″ x 11″ interior:wagon-brochure-w1765-5

When unfolded all the way this image measures 17″ x 11″. Note the “KW” stamp is removed and the CJ-5 has been added.:wagon-brochure-w1765-joint-lores


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