1954-willys-family-brochures Research Archives

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1955 Willys 4-Wheel Drive Fire Truck Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

I got a great deal on this hard-to-find Fire Truck brochure on eBay last week. This is form W-240-5.

1955-form-w240-5-fire-truck-brochure1-lores 1955-form-w240-5-fire-truck-brochure2-lores 1955-form-w240-5-fire-truck-brochure3-lores 1955-form-w240-5-fire-truck-brochure4-lores

 

 
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1954 KW Station Wagon Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: Was on eBay.

This is likely the first station wagon brochure for the ‘brochure family‘ that the Kaiser Willys marketing team produced. It’s from SD-221-4 and has the KW logo. This is currently available on eBay.
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Here was the subsequent version (see all pages here):

1954-form-w-221-5-station-wagon-brochure-1-lores

 
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1955/6 CJ-5 Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.

After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:

1955-form-w-239-6-vs w-239-5

So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:

1955-form-w-239-6-cj5-new-jeep-brochure1-lores 1955-form-w-239-6-cj5-new-jeep-brochure2-lores 1955-form-w-239-6-cj5-new-jeep-brochure3-lores 1955-form-w-239-6-cj5-new-jeep-brochure4-lores

Compare those pics to the Form W-239-5 version from Autopaper:

1955-form-w-239-5-cj5-new-jeep-brochure-1-autopaper

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1954 Utility Ambulance Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.

There are small differences between the two brochures on both the front and back pages. The interior pages are the same.

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Form SX-230-4:

1954-form-sx-230-utility-ambulance-brochure-1-lores

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1954 Sedan Delivery Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:

1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-1-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-2-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-3-lores 1954-form-sx-227-4-export-sedan-delivery-wagon-brochure-4-lores

Domestic version of brochure, Form W-227-5 (images from eBay):

1954-form-w-227-5-sedan-delivery-2

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1955 Station Wagon Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

1955 Station Wagon brochure form W-221-5 (see W-221-4, predecessor to this brochure):

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1954 No Matter What You Grow for Profit Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This 1954 brochure is form W-993-5.

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1954 1-Ton Truck Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

UPDATE: The early version of this brochure (form SD-203-4) can be found here.

This form W-203-5 was part of the 1954 family of brochures.

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1954 Cargo Personnel Carrier Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: .

This Form W-215-5 for the Cargo-Personnel Carrier was part of the 1954 family of brochures.

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1955 Service Station “Mr. Service” Mailer

• CATEGORIES: Advertising & Brochures, Features • TAGS: , .

This was mailed to the Anderson Willys Company in Portland, Oregon, at some point. This is one of the 1955 mailing pieces as part of the Kaiser Willys advertising push. It was one of several targets mailers produced for dealers.

Service Station (Mr. Service) 1955 mailer:

1955-service-station-mr-service-mailer-1