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Fall 1979 – Winter 1980 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This is the last of the Jeep News issues from the 1970s and early 1980s that I have. I hope folks have found it somewhat interesting.

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Flyer 1:

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Flyer 2: 

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3 Comments on “Fall 1979 – Winter 1980 Jeep News

  1. David Eilers Post author

    Willys talked about fuel economy in the late 1940s and, before that in the 1930s as this ad shows: https://www.alamy.com/stock-image-1938-us-magazine-willys-overland-car-advert-166997210.html?imageid=CE9FF702-2DD7-4F26-BE0F-E53FD9D14C3F&p=219395&pn=1&searchId=eba6563c7c8f2feed8fdd222a7ae33d1&searchtype=0 … Maybe this was the case in the 1920s also (I haven’t researched it) … I guess there have always been some who were gas-price sensitive?

    – Dave

  2. JohnB

    David

    Yes, there were guys trying to lessen their fuel costs back when has was .25 cents a gallon. Look at the circa 1960 VW and Rambler ads.

    Recently I saw a 1914 as for Stutz cars, and they were highlighting something like 12mph and a quart of oil every 100 miles. And Stutz cars were high-end cars, so the owners could likely afford the fuel.
    I think when you go back that far, the economy claims have less to do with money and more to do with showing how advanced their engines were.

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