Advertising & Brochures Research Archives

advertising and brochures

To Top

Vintage Dealer Jeep Sign? Coldwater, MI eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Given it’s got some damage (it has some dents), it seems aggressively priced.

View all the information on eBay

“Vintage dealership sign, very good condition for age. Measures 12″ x 60″.”

jeep-parts-sign2

 
To Top

1950-51 “Quality and Present” Training Brochure on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

One more 1950ish salesman training brochure on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc.”

1950-sales-training-present-and-quality1 1950-sales-training-present-and-quality2 1950-sales-training-present-and-quality3 1950-sales-training-present-and-quality4

Continue reading

 
To Top

Qualify and Present Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

This salesman brochure was a part of the salesman training brochure above.
1950-sales-training-present-and-quality6

 
To Top

1950-51 “Joe Booth Gets A Break” Training Document on eBay

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Here’s another training document on eBay.

View all the information on eBay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1950-sales-training-joe-booth1 1950-sales-training-joe-booth3 1950-sales-training-joe-booth4 1950-sales-training-joe-booth5

Continue reading

 
To Top

“Joe Booth Gets A Break” Quiz

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

This quiz was part of the Joe Booth training brochure above.

1950-sales-training-joe-booth2

 
To Top

1950-51 “Willys Makes Sense” Training Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

Andy shared the Willys sales training document. I’d buy it at a cheaper price.

View all the information on ebay

“Original salesman’s part color catalog , 8.5 x 11 , 12 pages, 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”

1951-willys-makes-sense-sales-brochure0

1951-willys-makes-sense-sales-brochure1 1951-willys-makes-sense-sales-brochure2 1951-willys-makes-sense-sales-brochure3

Continue reading

 
To Top

Cameron Oil Tools Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Roberto Flores shared this magazine ad, reprinted in a book.

Roberto wrote: “I have just scanned this image from “The American Jeep in War and Peace”, by Kurt Willinger and Gene Gurney, Crown Publishers. I love the image: at least for me it depicts my idea of jeep: adventure, freedom, friendship, nature… Although I have been searching for this at the net, I couldn´t find it.”

cameron_oil_tools_advert_camel_willys_jeep-copia-lores

 
To Top

1955 Lift-o-Matic Hydraulic Tailgate Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Here’s a second set of Lift-O-Matic Hydraulic Tailgate brochures.

Scan10016-liftomatic-brochure1 Scan10016-liftomatic-brochure2

 

ORIGINAL POST (02/23/2013):  This was sold in 2013 on eBay.

1955-lift-o-matic-hydraulic-tailgate-brochure2

1955-lift-o-matic-hydraulic-tailgate-brochure2

 
To Top

1959? CJ-3B/Mitsubishi Poster/Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

Here’s an unusual brochure that folds out to a 16″ x 19″ poster. Price would have to drop for me to consider it.

View all the information on eBay

“Original part color folder , 8 x 9.5 folded , 16 x 19 unfolded , opens to a poster .”

1961-cj3b-mitsubishi-brochure1 1961-cj3b-mitsubishi-brochure2 1961-cj3b-mitsubishi-brochure3

 

 
To Top

1959? Vehicles Doing World’s Work Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Thanks to Ted for letting me borrow and scan this brochure. It will be the basis of the next poster, though I will be making some changes to it. I *think* this is a 1959ish brochure, as the truck/wagon windshields are still two piece, yet there is no DJ-3A Surrey.

1959-vehicles-doing-worlds-work-brochure-lores1 1959-vehicles-doing-worlds-work-brochure-lores2 1959-vehicles-doing-worlds-work-brochure-lores3 1959-vehicles-doing-worlds-work-brochure-lores4 1959-vehicles-doing-worlds-work-brochure-lores5

 

 
To Top

Jeep Sales Kit on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This is back on eBay.

View all the information on eBay

“JEEP Sales Kit for CJ-3B, CJ-5, CJ-6, Vintage!
All interior items are in excellent condition. The large envelope is rough around the edges.

Includes:
Envelope to hold all items “THIS KIT WILL SELL THIS JEEP”
Specifications on CJ-3B, CJ-5, CJ-6
Postcards
Round Paper Hang Tags
Assoc Salesman’s Prospect Book
List of target clients (Farm, Construction, Automotive, Government
Punch-out paper arrows to apply to vehicle
Master Owner Record
Features fold-out: 4-wheel drive, traction, power, etc”

cj5-sales-kit-willys9 cj5-sales-kit-willys10 cj5-sales-kit-willys11

cj5-sales-kit-willys14 cj5-sales-kit-willys12

cj5-sales-kit-willys16

Continue reading

 
To Top

1960 Aspen Jeep Travel “Little Percent” Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Here’s the full brochure:

  1. Front and Back cover:

1960-jeep-trips-little-percent-brochure1

Inside of brochure:1960-jeep-trips-little-percent-brochure2

UPDATE: Thanks to Andy for inspiration.  I located a photo of the founder of Little Percent, Natalie Gignoux, in a CJ-3A. You can view some other, non jeep photos, here.

Natalie Gignoux (b1940-d2009) first opened the “Little Percent Taxi”, originally a jeep service to help folks around Aspen. In 1955 she bought a taxi service. In 1962 she sold out to another taxi service. In 2009 she passed away in Glenwood Springs, Colorado. Some history (which I hope to wind into more of a narrative):

  1. Why Natalie went to Aspen: https://books.google.com/books?id=gr-BAAAAMAAJ&q=natalie+gignoux&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIODAD “Natalie Gignoux first came to Aspen because her aunt had asked her to make sure that her cousin went back to .. [college?] .. only snippet displayed)
  2. Article on the Taxi Service: https://www.aspentimes.com/news/local/willoughby-not-everyone-enjoys-a-jeep-tour/
  3. Aspen history: https://www.aspenjournalism.org/2017/01/11/aspen-ski-history-timeline/
  4. Natalie helps with Operation Ski Lift: https://www.aspentimes.com/opinion/columns/tony-vagneur-saddle-sore-169/
  5. Natalie enters jeep race in 1952: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19520904.2.4&srpos=17&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
  6. Natalie buys Taxi Service: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550203.2.3
  7. Wins second place in float contest: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550113.2.38&srpos=1&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
  8. Natalie sells out in 1962: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19621214.2.24&srpos=3&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-
  9. Jeep Trip to Gen Canyon, Colorado: https://books.google.com/books?id=M4pkDQAAQBAJ&pg=PA2&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIMjAC#v=onepage&q=natalie%20gignoux&f=false
  10. By 1976, Natalie was Aspen’s Ticket Sale Manager: https://books.google.com/books?id=uvT6l5Z5bVkC&pg=PA16&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEILjAB#v=onepage&q=natalie%20gignoux
  11. Natalie’s obituary: http://www.tributes.com/obituary/show/Natalie-A.-Gignoux-86916951

2018-09-13 — Original Story was about the brochure on eBay.

 

 
To Top

1962? Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This one was on eBay. I thought I would win it on Sunday, but someone outbid me at the last minute. Anyone have an electronic scan of the folded-out page? I’d like to use it to make another poster similar to last year’s poster.

1958ish-jeep-family-brochure1 1958ish-jeep-family-brochure2 1958ish-jeep-family-brochure3

 
To Top

Year? Willys 475 4WD Ambulance French Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on ebay.

Here’s an unusual Willys ambulance brochure in French.

“Original Willys Ambulance folder brochure. Covers MIL-NER model 475 (4WD). Brochure is in French language ONLY. NO English. Measures about 8-1/2″ x 11″. Used Condition. Shows wear, stains.”

ambulance-brochure-in-french-1

ambulance-brochure-in-french-2

 
To Top

1940s? Canadian-French Jeep Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on ebay.

Late 40s brochure based on one of the drawings, which has bumper gussets and the CJ-2A-type transfer case crossmember.

View all the information on ebay

“JEEP WILLYS 1950s dealer brochure – French – Canada – ST501000818”

french-canadian-jeep-brochure-1

french-canadian-jeep-brochure-2

french-canadian-jeep-brochure-3

french-canadian-jeep-brochure-4

 
To Top

1973 Bobcat Body Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Jim shared this magazine advertisement featured in the August 1973 issue of Four Wheeler Magazine.

1973-08-fourwheeler-magazine-bobcat-ad

For comparison, two years earlier, in 1971, this ad below was published in PNW4WDA Region 1 directory.

bobcat_fiberglass_body_ad_fred_weis-650x557

A 1970 Four Wheeler article that introduced the Bobcat body to folks outside the Pacific Northwest featured this logo, which was used in both ads above.

1970-02-fourwheeler-fred-weis-bobcat-logo

 
To Top

JeepKing Hardtops

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

Another interesting item in the 1957 Berg’s Truck and Parts Co (Aka the King of Jeeps) Catalog was this “Jeep King” hardtop advertisement, for both half and full-size tops. It looks like it’s a private branding of the Beck (or Kemco) Jeep Cabs, because the door has the split window. As far as I know, that wasn’t available on the Kelly hardtops manufactured by Kelly Manufacturing (which is the company Kemco became).Also, the Kemco had the small window on the half cab, as does the Jeepking half cab.

1957-jeep-king-berg-parts-jeepking-hardtop

 
To Top

Jeep Specialized Vehicles and Equipment Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay. It is 28 pages I believe.

1955ish-jeep-specialized-equipment-brochure
1955ish-jeep-specialized-equipment-brochure6 1955ish-jeep-specialized-equipment-brochure5 1955ish-jeep-specialized-equipment-brochure4 1955ish-jeep-specialized-equipment-brochure3 1955ish-jeep-specialized-equipment-brochure2

 
To Top

The 2019 Holy Toledo Calendar and Summer 2018 Dispatcher Are Available

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Norris-Banonis has released the 2019 Holy Toledo Calendar and the Summer of 2018 issue of Dispatcher Magazine. If you look carefully, you’ll find a picture of Ann and I taken at the 2018 Willys Jeep Reunion.

2018-fall-dispatcher-2019-holy-toledo

 

 
To Top

1961? Jeep Family “Get Around the Job” Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is one I hadn’t seen.

View all the information on eBay

“Vtg 1960 – 1950’s Jeep Truck Wagon (CJ-5, FC-170) Advertising Dealer Brochure
Condition: Good (See Photos For More On Condition) Slight Wear On Edges, Slight Fold Crease Lines.
8 1/2″ X 11”

1961-jeeps-brochure1

1961-jeeps-brochure2

1961-jeeps-brochure3

 
To Top

1951 Jeep Will Do More Jobs Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is a hard-to-find brochure.

“This listing is for a Vintage 1951 WILLYS OVERLAND JEEP Mailing Brochure. This nice piece is for the Universal Jeep used for Commerce, Farming & industry. This measures 16 1/2″ X 11″ opened, 8 1/4″ X 5 1/2” closed. Dealer stamp “Willys Overland Motors Toledo Ohio, USA, little stains, small tear in seam. Form # CJ3A-M2-50M-151-GG. Buyer pays only $2 USA First Class Mail. See my other vintage items, I will combine shipping to save you money!”

1951-will-do-more-jobs-for-you1

1951-will-do-more-jobs-for-you2

1951-will-do-more-jobs-for-you3

1951-will-do-more-jobs-for-you4

 
To Top

Cutlas Wheel Cover Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

I can’t remember seeing this ad for a Cutlas Wheel cover that included an FC-170.

“ORIGINAL RARE 1960 JEEP Cutlas Wheel Covers Fact Spec Sheet Folder Brochure, 8-1/2′ x 11″, one page”

cutlas-wheel-cover-brochure-fc

 
To Top

1968 Tierra Del Sol Jeep Club Desert Safari

• CATEGORIES: Advertising & Brochures, Features, Magazine, News • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This 2008 post is incomplete. I will update it with the full story when I get a chance.

The 1968 issue had an article that underscores how popular jeeping had become.  One event in California, the Desert Safari, organized by the Tierra Del Sol 4wd club, brought in 600 jeeps and over 2500 people.   Below is the cover story’s picture.

 
To Top

Newgren Hi-Speed Weeder

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

The documents come from to late 1940s binders. Both refer to the Newgren Hi-Speed Weeder.

Scan10096-newgren-high-speed-weeder Sca-10095-newgren-high-speed-weeder1

Newgren-hi-speed-weeder-spreader1b-lores

 
To Top

Willys Motors Bulletin About Illuminating Jeep Signs

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

An anonymous reader we shall call “Mr. Packrat” has offered to share from time to time a collection of documents he’s gathered. So, many thanks to him for his ‘donation’ to our collective educational efforts!

This is the first item, an interesting look at the selling of signs to dealers by Willys Motors.

1957-06-07-illuminating-jeep-sign1 1957-06-07-illuminating-jeep-sign2 1957-06-07-illuminating-jeep-sign3