A rainy/muddy day helped sell the benefits of this DJ-3A Dispatcher.
Advertising & Brochures Research Archives
1955 Service Station Brochure on eBay
This mailing brochure looks targeted toward service station owners. Neat piece.
“Part Color Folder , 8.5 x 3.5 Folded , 8.5 x 14 Unfolded , Slightly Soiled”
1959 Maverick Brochure on eBay
Currently a buy-it-now at 20% off.
“Part Color Sheet , 8.5 x 11 , Printed Both Sides , Maverick Special Station Wagon”
1953 CJ-3B Willys Export Brochure on eBay
1949 Willys-Overland Dealership Poster on eBay
Here’s a unique bit of Willys-Overland literature. It’s actually a poster.
“Very neat and unusual 1949 poster and postcard from Willys-Overland Motors. The poster is trying to get dealerships to come on board with their lineup of vehicles. The postcard is for sending in to get setup as a dealer. This rare poster measures 22″WX17″T. There is one small tear measuring about 1/2″ on one of the creases of the poster. This would be an excellent addition to any collection.”
View all the information on eBay
1942 Santa’s Jeep Tru Val Shirt Ad
This was on eBay in 2014. This post has been updated with a better quality image.
“Binder holes incursion at the margin. 10×13 page”
Jeep Jockeys 4×4 Races – 1977 Souvenir Program
Here’s an official Jeep Jockeys souvenir program I found on ebay a couple years ago. I finally scanned it yesterday. Many of the photos didn’t print well, but it’s still an interesting booklet, especially for those like me that recognize some of the racers names. I was disappointed by all the ads, but I included them in the scans.
A little background information: the Yakima Jeep Jockeys of Yakima, Washington, formed a club in 1963. In 1965 they incorporated and joined the Pacific Northwest Four Wheel Drive Association. Beginning in 1971, the club held a series of Jeep Jockeys 4×4 Championship Races. They held them at leaf through 1977, but I do not know how much longer they were held after that year.
Exploration Northwest featured the 1977 race in one of their 1977 episodes. I was given permission to share two video clips from their episodes here.
You might remember Ron Day’s photos from a 1977 Yakima Race. It seems to be the same race that was featured in the souvenir program below.
Wood ‘Jeep’ Sign Diamond Point, NY $275
UPDATE: Was on eBay. Now on Craigslist for $275.
This unique rare sign originally from Belchertown, Massachusetts, is made of wood. It’s amazing it has survived. It is just under 1′ x 3′. Seller is taking offers.
“Great looking sign in excellent condition.; Painted on pine board. and colors are bright and excellent. Not sure if this was made to stick in bed of truck. Measures aprox. 10 x 32″. Dates to 1950’s.I believe.”
Ray-O-Vac Ad with Jeep on eBay
WWII Jeep Matchbook Cover on eBay
I’ve seen a variety of jeep matchbook covers, but I believe this is the first with a military theme. It doesn’t seem to be advertising anything either.
Willys Sign Springville, NY Nov. 29th In-Person-Auction
If the snow ever stops falling (or the roads get cleared), someone might be interested in attending the following auction in New York that includes a Willys sign. The auction in Nov 29th.
http://www.auctionzip.com/cgi-bin/auctionview.cgi?lid=2093885&kwd=willys&zip=&category=0
Los Vehiculos Mas Utilies Del Mundo Brochure
This 1954/1955 brochure is the Spanish translation of a brochure titled in English: “The World’s Most Useful Vehicles and their Special Equipment”. It also seems to be known as “Jeep Specialized Vehicles and Equipment”:
Porcelain Willys Jeep Sign Fort Collins, CO **SOLD**
UPDATE: **SOLD** Was $950
(10/15/2014) Looks like it has some bullet holes.
“Dealership Porcelain Willy’s Jeep Truck Sign. This sign is old, heavy, and a rare one to add to your collection. Measures 70″ by 34″. Phone calls only – ”
1982 Camel Ad
UPDATE: **SOLD** Was on eBay
Is it a CJ-3B? Or a Mitsubishi? The front of the fender looks later than the standard 3B fender.
“HI! UP FOR AUCTION IS A 2 PAGE AD FEATURING A CLASSIC, FINE AMERICAN AUTMOBILE AND IT’S FEATURED AS PART OF THIS CAMEL CIGGY AD: THE CAR?…A LATE 40’S – EARLY 50’s WILLYS JEEP C-J IN CLASSIC RUST THATS BLASTING THRU A MOUNTAIN STREAM AND THAT IS NOW WORTH BIG BUCKS!! YOU WON’T BE DISSAPOINTED AS THIS IS A RARE AD WITH GREAT TEXT &….THE 11 x 17 in. 2 PAGE PHOTO IS TO DIE FOR! IF THE THING IS YOUR JEEP, IT IS PROBABLY A PRETTY RARE PIECE AND YOU’LL WANT IT FOR YOUR COLLECTION!”
1945 Ethyl Corporation Ad on eBay
UPDATE: This is back on eBay
“Original 1945 Vintage Ad Ethyl Corporation Gasoline Curtiss Commando Plane,Jeep,Navy Boat.
In very good condition, measuring approximately 8″ x 10.5″ and is ready for framing.
Comes in a protective plastic covering with a backing board to protect from bending.”
1947 Willys Overland Brochure
I just purchased this 1947 brochure from eBay. It’s got a few good photos I hadn’t seen.
Large Jeep Sign **SOLD**
UPDATE: **SOLD** Was on eBay at $390
Former dealership sign 55″ WIDE x 24″ TALL x 3″ DEEP.
Due to the weight & oversized packaging, this item can be packed & shipped FedEx or UPS, which means, we can make arrangments to pack & ship for you, and we will charge you whatever the costs are for packing & shipping to your location. We are using a third party shipper and just passing on the costs to you. and Sorry, we can not ship to a P.O. Box. However, this item is available for local pick-up in NY.
THIS WEEK ONLY, SPECIAL LOW STARTING BID, Bid Now!! First bid could WIN!!! Don’t miss out!!!
You will be bidding on a VERY HARD TO FIND VINTAGE ( We bet you don’t see these everyday. Here’s your chance at a rare piece of history. And it does look beautiful.):
IN GREAT AS PICTURED (Always see photographs for the best condition description, it’s that nice. Good luck.), UN-BENT, UN-RUSTED, UN-FADED, AND UN-ABUSED CONDITION, CLASSIC JEEP LOGO, AUTHENTIC DEALERSHIP ADVERTISING DISPLAY SIGN, HUGE EXTRA LARGE SIZE Approx. 55″ WIDE x 24″ TALL x 3″ DEEP, 3D HARD HEAVY PLASTIC AND MIRROR CHROME PLASTIC, ADVERTISING DISPLAY SIGN. EXTRA EXTRA HEAVY DUTY QUALITY. THE COLORS ON THIS ARE AMAZING!”
1949 National Foam System Ad with Fire Jeep on eBay
Victor Borge bought a Fire Jeep
Comedian Victor Borge didn’t find anything funny about his purchase of a Jeep fire engine. He has a poultry farm to protect! This article was published in the April 1956 issue of Willys News.
Great Early CJ Brochure on eBay
America’s Most Versatile Farm Tool Brochure on ebay
1961 Jeep Calendar
Dr. Pepper Sign with Jeep on eBay
Yeah, it’s a little rough. However, not many of these around.
“I am listing estate found antiques this weekend so check out my other listings. This listing is for an original 1940s era Dr. Pepper sign. Sign measures 25″ tall X 13-1/4″ wide. Sign has staining, wrinkles, tears, bends etc. It has a corner detached on lower left side. This is fresh from a closet and shows normal wear and patina for an item of this vintage. Pics give an accurate portrayal of condition. See Pics. I TOOK LOTS OF PHOTOGRAPHS, BE SURE TO SCROLL ALL THE WAY DOWN TO THE END OF THE AUCTION TO SEE THEM ALL!!!!”
1970s AMC/JEEP Parts Catalog **Status Unknown**
UPDATE: Was on eBay. Status Unknown**
Lots of information on CJs and FJs in this catalog.
“This is a extremely rare American Motors Jeep dealership parts book BINDER.
It is what sat at the corner of AMC dealerships parts counters. This one is
exceptional. You will NOT see another for sale. roughly 12 pounds & over
2000 pages. Covers mostly 1962 thru 1973 Jeep. No AMX, Matador, Javelin,
JUST JEEPS. Issue date 1972. Take a look at many of the factory
illustrations. All Group Numbers. All Part Numbers. All Series! Alphabetical
index. From Group 1 Engines to Group 31 Pick Up boxes & Stake body it is all
here. I do not specialize in Jeep Series (AMX & Javelin 1968-74 for 30
years) this was part of a AMC Dealership buyout. I had other later model
ones, those sold for $250-$400 a book and it is my understanding they will
be put on CD/DVD. I would expect buyer to put this book on CD/DVD (Adobe
format) also and it will pay for itself 100X over such as my 1967-72 AMC
CD/DVD item 251345562373 has, as have sold over 500 of them. You WILL be the
ONLY person with this rare book & uber rare factory binder to boot. I have
had only a handful of AMC dealership binders in stock from dealer buyouts
in 30 years in business, but NEVER had a Jeep 1962 thru 1973 type like this.
It will be sent to high bidder with mandatory signature confirmation in US.
Good luck!”
DJ-3A Dispatcher Newspaper Ad
Here’s a DJ-3A Dispatcher Ad from January 6,1956, published in the Herald Statesmen in Yonkers, NY. If you lived in Elmira, New York, you’d have seen the same ad, but with a price that was over $200 more ($1583)! Carmel, New York, had the best price at $1249.
This ad was published six years later in a 1962 issue of the Herald Statesman.