Features Research Archives

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1946 Ad for the “Willys Mighty Farm Jeep”

• CATEGORIES: Advertising & Brochures, Features

This ad for the Willys Mighty Farm Jeep and an associate demonstration was published in the Henderson, NC, Daily Dispatch on April 13, 1946.


From the same newspaper earlier in the month (April 06) was this teaser for the demonstration:



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Stony Ridge Farms CJ-3A-Rescue

• CATEGORIES: Features, videos

This summer of 2018 video shows Josh, the Stoney Ridge Farmer out of North Carolina, pulling a family jeep out of a barn. The jeep hadn’t been driven in thirty years. There are more videos related to the jeep here: https://www.youtube.com/channel/UCQVGf64a6nqKhgR9eKCUY4A/search?query=jeep

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1942 Photos of Jeep Farm Tests

This series of photos was published June 14, 1942, in the Evening Star. There’s also a post from 2015 that includes some similar photos. Becky Bergmann in a Ford GP was featured in several.



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1958 FC-170 Sells for $159,500

• CATEGORIES: FC150-FC170-M677, Features

This former SEMA FC sold for $159,500 at this year’s Scottsdale auction.



“This 1958 Jeep FC170 was completely hand-built by the Daystar team in Phoenix, AZ. Hundreds of hours went into the building of this Jeep, and it was featured at the 2015 SEMA show. The combination of the all-terrain wheels and tires, and separate Mattracks 88 Series tracks, the vehicle can tackle any terrain on tires or treads. The custom body of the FC170 is protected by a beautiful 3-stage custom Metallic Viper Green paint accented with a pearlescent cream. The Daystar team did an outstanding job on the quality of finish, raw power and off-road prowess. It’s powered by a 5.7-liter 8-cylinder engine backed by an automatic transmission. This Jeep is still in great condition to this day. Both wheels and tires, and Mattracks tracks are included in the sale.”

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1967 Monarch Back Blade Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

Maury spotted this back blade brochure on Amazon that neither of us had seen. It includes a detailed schematic of the unit.

View all the information on Amazon

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‘Metal Shaper’ Has Items For Sale

• CATEGORIES: Features, videos

Brian’s got some items for sale in the video below. You willy likely recognize him as Metal Shaper on Youtube. He’s been doing regular videos over the past two years and, as usual, his work is great. You can view his entire video list here: https://www.youtube.com/channel/UCTHDVml1xugLuj0oi384tEQ/videos

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Let it Snow, Let it Snow, Let it Snow

• CATEGORIES: Features, Old Images

There are a bunch of jeep-snow pics on eBay, so thought I’d share an array of them given that a number of you got hit with snow in the last few days.

  1. Color Photo of CJ-2A in Snow (looks like a lefty, but the photo is reversed):
  2. Modified Jeep in the Snow (photo from Bulgaria):
  3. Photo from Washington State with a CJ-2A (The woman in the driver’s window looks ghostly):
  4. MB/GPW Dragging Sled(?) in the Snow: 
  5. 1962 CJ-5 Photo:
  6. 1954 Champion Spark Plug Ad with CJ-2A:
  7. Classis (and reproduction photo) from WWII:
  8. 1962 Meyer Postcard (Meyer top and plow):
  9. 1950/51 Delivery Sedan with 4WD:
  10. Looks like there was a lot of snow, given how much is still on the wagon’s fenders:
  11. Jeep Wagoneer Ad with Snow (Wife will be safer): 


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Meyer Snow Plow on FC-150 Brochure

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** Was on eBay.

I don’t think I’ve run across this brochure before.

“Equipment Brochure – Meyer Products Inc., Cleveland, Ohio – Snow Plows and the exclusive Electrolift for Jeep Vehicles – Fact Sheet / Model Recommendations for Jeep Vehicles – English language – 3 Colour – 4 pages – approx. 11 x 8.5 inch sized page – Code: Form No. 3-118; undated, likely dates to approx. 1960’s – Light wear, very good condition, 3-hole punched (no impairment of text).

Includes Black & White photos of various models of plows and angle dozer on Jeep Universal, 4WD Station Wagon, Truck and FC-170 Forward Control.”


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Bountiful Jeep Posse Club Plate **SOLD**

• CATEGORIES: Features • TAGS: .

UPDATE: **SOLD** Was on eBay.

This has some wear and the price is pretty high given the condition.

“100. % original porcelain municipal sign from the first Jeep Posse formed in Bountiful City. Sign is in good shape. Just 2 places where the porcelain has chipped away. 8 inches by 8 inches. Please see pictures for details. Color and gloss are great!!! This is a great addition for you automotive memorabilia collection!!”


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M-B Sweeper for Willys Jeep Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features

The jeeps’ PTO powered this sweeper.

View all the information on eBay

“Original non color sales sheet , 8.5 x 11 , printed both sides , has many small pieces of tape at tears at edge , has 2 horizontal folds , 3 file holes at edge , wrinkling at edges , some soiling”

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7 Willys Wagon Brochures $49.99 (eBay)

• CATEGORIES: Advertising & Brochures, Features

It’s not a good price for these seven brochures.

“Original Willy’s (Jeep) Station Wagon Brochures. Group / Lot of 7 brochures. Various years and models from the 1950’s. Good Condition. Covers, edges show some wear, stamps, small writing.”

View all the information on eBay


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Lighted Jeep Sign FC & CJ-5 **SOLD**

• CATEGORIES: Advertising & Brochures, Features

UPDATE: **SOLD** Was on eBay.

Great sign.

“For your consideration selling with no reserve.. Used previously displayed 38×12 inch Jeep sign. Sign face is in excellent shape has only minor defects in the silk screen which may be visable in the pictures…Light source is a florescent bulb that runs off regular 110 voltage via 2 prong plug. Has a metal frame and wooden backing. Selling at no reserve. won’t be disappointed. Ships priority insured.”


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1947 Willys Dealership Postcard in Albuquerque on eBay

• CATEGORIES: Advertising & Brochures, Features, Postcards

Neat old postcard. Seller has multiple postcards. Includes images of an early wagon and a CJ-2A.

View all the information on eBay

“Print. ca 1947. Albuquerque, NM. Tovrea Equipment Co., Willys Jeep Dealership.”


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1944 Article Shares Modified Jeeps From Oklahoma

• CATEGORIES: Features, Old Images, Old News Articles, Sedan-jeep

The August 20, 1944, issue of the Evening Star shared these jeeps used for War Bond Sales. They were modified by the Camp Gruber, Oklahoma, motor pool. The image with “Jeeps in Civvies” label has been featured on eWillys previously, but I’ve never seen the other two jeeps.

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Nordstrom’s 1960 Wagon

• CATEGORIES: Features, Willys Trucks

I didn’t learn a whole lot about this truck, but apparently in 2015 this truck cruised the west coast as some type of grassroots(?) marketing venture for Nordstrom. Multiple photos of it are shown on a marketing site called “Out Cold”. I think “Out Cold” leases/rents the truck for events?

You can learn a little more here: https://www.outcold.com/blog/willys

nordstrom-truck3 nordstrom-truck2

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1949 Jeep Station Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Old Images

I don’t think I’ve documented this ad. I can’t remember seeing one that included a photo/illustration of just the body (lower right corner).

View all the information on eBay


“Vintage 1949 Magazine Ad For Jeep

A Full Page Ad for Jeep, “The Jeep Station Wagon – a roomy, comfortable passenger car and a practical utility vehicle for family and business errands.” The backside is an article with picture. Also included are pages with articles and an Ad for “Volt Athletic Equipment”.

The Ad measures approximately 13 1/2″ x 10 1/2″. It is in good vintage condition with discoloration due to age. The Ad is kept in a clear plastic bag with cardboard so it doesn’t get bent.”

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1944 Parade in Paris w/Jeeps

• CATEGORIES: Features, Old Images

UPDATE II: Thanks to Fred for finding a second video, this time in color. Besides the parade, it shows a few remaining snipers in Paris, captured germans, and other events.

I don’t know why, but sometimes the video comes up “video unavailable” within this page. If it doesn’t work, try this link: https://www.youtube.com/watch?v=k1oVABc12js

UPDATE: Thanks to Fred for sharing the video of this event (original link here).

(12/06/2018) Must have been an amazing parade!

View all the information on eBay

“1944 Press Photo Jeeps & Jeeps on Paris Road 1940s France WWII. You are bidding on an original press photo of Jeeps & Jeeps on Paris Road 1940s France WWII. The thin green lines that show on the photo in the listing are the result of a bad scan & the lines are NOT on the actual photo. Photo measures 7 x 9 inches and is dated 9/3/1944.”



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GPW in the National Auto Museum in Torino, Italy

• CATEGORIES: Features, GPW (Ford MB)

Barry went on a recent trip to Torino, Italy. There, he visited Italy’s National Auto Museum, where he spotted this Ford GPW. It was only one of three US vehicles in the museum.

He added, “Jeep is a big name in Italy since acquired by Fiat. From the marker it looks like they are trying to associate this with the modern “Jeep” name. Excellent display of over 200 European autos dating back to the late 1800’s”


Here’s a second image from Wikipedia showing a slightly different angle:


This is an exterior shot of the museum:


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Harold Spieth’s Smooth Driving Booklet on eBay

• CATEGORIES: Documents, Features

Harold Spieth was President and Chairman of the Board of Willys-Overland Motors when he wrote this booklet. It includes an illustration with a small Willys Wagon.

View all the information on eBay

“Condition: Excellent
Factory Original: Yes
# of pages: 1
Other info: Measures 5″ x 7″…………………SCARCE!
FREE SHIPPING with 3 or more Brochure purchases-”






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Jeeps Pulling Airstream Trailers

• CATEGORIES: Camping, Features

Thanks to Blaine for spotting some of these jeep-pulling-airstream trailer images. That led me to search for some more. I think my favorite might just be the post from Kaiser Willys, as a wagon owner named Richard Carr pulled his airstream down to Baja, Mexico, for a six month vacation in 2010 and was still there as of 2015. I guess he found his spot in the world!


These were some of Blaine’s finds:

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This one is from the CJ-2A page via Photobucket:


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1942 200-Mile Jeep Trip to Dakar

• CATEGORIES: Features, Old News Articles

Joseph Morton’s description of his jeep trip from Bathhurst, Gambia, to Dakar, French West Africa, was published in the Evening Star, December 26, 1942. Fun fact: I got to know a Gambian ambassador to the US and was invited to Gambia to help work on a school’s computer system back in 2002, but other priorities kept me from going.

Bathhurst is now known as Banjul, Gambia’s capital city. French West Africa is now Senegal. This map *might* be close to the route taken:


Now for the article:


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Jeep Truck Cargo-Personnel Carrier Brochures on eBay

UPDATE II: It appears there were two models of the Cargo-Personnel Carrier. One brochure shows that the Willys-Overland Export Company was the only entity offering this no-door Cargo-Personnel Carrier internationally (no mention of “Willys Motors” on the end of the last page of the brochure, but the bottom brochure’s last page shows both names).  Here are the brochures’ cover pages side by side:


Both are currently listed on eBay. Here’s the first:

View all the information on eBay

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UPDATE:  This is a complete Willys Cargo-Personnel Carrier brochure. 

View all the information on eBay

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Free M-151 Hardtop Port St. John, FL **SOLD**

• CATEGORIES: Features, M-151 • TAGS: .


I’m no expert on these, but I think the correct hardtop should provide gas inlet access on the driver’s side? See this pic for an example: http://www.warwheels.net/M151muttHARDTOPLEONG.html . But, hey, it’s free!

“This ad is for a hardtop for an M151 army jeep. It is on the jeep and it will need to be removed. Call and arrange a time to take this away.”



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Video of Ford GPs Leaving the Factory in March of 1941

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, videos

UPDATE: The bottom clip seems to have been a small part of this nearly eight-minute clip of the Ford GPs being rolled off the line for the QMC. Some of this video we’ve seen and some we haven’t. This was the first batch of 400 Ford GPs, delivered March 19, 1941 (which was part of the first contract of 1500 Ford GPs).


Originally posted September 7, 2018: 

The video only lasts 23 seconds, but it’s the only one I’ve seen of Ford GPs leaving the factory:

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1939 Boy’s Life Article Using the Term “Jeep”

• CATEGORIES: Features, Magazine • TAGS: .

A May 1939 article shown below from Boy’s Life adds to the evidence that the use of the term Jeep existed prior to the introduction of the Bantam BRC in September of 1940.

By November 1940, the term “jeep” was being applied to the Bantam jeep (and/or the Willys Quad, delivered in mid-November), according to court records, months before the delivery of the Ford “GP” model in March of 1941 ((the Ford Pygmy was delivered to Holabird near the end of November of 1940).

To me this opens up a question. Was the P=80″ wheel base a chance coincidence? Or was Ford cognizant that the new 4×4 vehicles were being called jeeps, so they purposefully took advantage of that to use the “P” to spell the onomatopoeia-initialism “gp” or “geepee” or “geep” as part of the delivery contract? I suppose Ford had a designation that O=70″ wheel base and Q=90″? If so, I’ve not personally seen those designations documented.

Now, modern articles call the Pygmy the “Pygmy GP-1” (or similar), giving it credit for being the first Ford GP. But, I have yet to see any documentation that Ford or anyone else was calling the Pygmy a “GP”.

In fact, two articles from 1940 indicate the new Ford recon car is called only a Pygmy and that more pygmies will be delivered in the future. See the middle and right column articles on this page (http://www.memorialmuseum.org/displaysmilitary-jeeps/item/ford-pygmy) (note that the 1969 article on the left hand side of the page does designate the vehicle GP-1, but again, that’s a much later article).

My guess is that the GP designation was more strategic than the innocent explanation of G=”Government” and P=80″ suggests. I’d welcome evidence showing the Pygmy was labeled a FORD GP from any kind of article or document from the late 1940s. (maybe this issue has been hashed out previously and I’m late to the party???)

In the meantime, here’s the Boy’s Life article (you can read it online).