This “That’s the Car for Me” Ad was in the January 1947 issue of Holiday Magazine and listed for sale on eBay. I don’t remember seeing this one.
Advertising & Brochures Research Archives
Story of the Universal Jeep — Illustrated Booklet **SOLD**
UPDATE: **SOLD** on eBay for $432.
Maury shared this promotional booklet. Looks in better condition than mine.
“The Story of The Universal Jeep. 1950 Willys Overland Promotional Giveaway Comic Book. Fine Condition. Complete comic book, no spine roll, no wear, no marks or creases, very good page color, supple page quality.”
More Unique Warn Brochures
Maury has created the most extensive Warn history that I have seen to date. He just uncovered some additional Warn brochures and has wound them into his already extensive history here:
Below are a couple of interesting ones he’s added. First, this approximately 1953 sales sheet seems to target potential resellers of Warn Hubs (around early 1955 Warn moved to selling hubs only through Willys dealers). I had not idea Warn was advertising in ten different magazines by 1953.
This next brochure is actually a testimonial for Warn. However, it’s hard to read, so I’ve broken it up into sections at the bottom of the post.
Here’s the same brochure lightened and separated for easier reading (sorry the colors aren’t better):
Santa Delivers Old Gold Cigarettes **SOLD**
UPDATE: Tis the season … Craig shared this ad. Was on eBay until it sold. This was published in the December 19, 1942, issue of the Saturday Evening Post, pg 33.
You rarely see Santa delivering packs of Old Gold cigarettes to all the good boys and girls anymore.
Whitco Smoked Jeep Plate Duluth, MN**SOLD**
UPDATE: **SOLD** for $86.76 on eBay. I didn’t expect it would go for that much.
This plate might have been made by the same folks who made the Ramsey plate I have.
“Whitco Jeep Colorado Glass Change Tray Trivet Desk Top Advertising. Clean, no chips or cracks. Please be sure to check all the pictures carefully for condition and size.”
Willys Ambulance Brochure in French **SOLD**
UPDATE: **SOLD** Was on eBay.
This is a neat brochure. Perhaps it’s out of Canada?
“Original Willys Ambulance folder brochure. Covers MIL-NER model 475 (4WD). Brochure is in French language ONLY. NO English. Measures about 8-1/2″ x 11″”
Jeep Family of 4WD in Public Service Brochure on eBay
This is one of my favorite brochures. It’s a 25 page pamphlet with lots of pics. You can see all the pages here.
View all the information on eBay
“Jeep 4-Wheel Drive Vehicles for Public Service, vintage 1950’s original dealer brochure
Rare 1950’s era brochure for Public Service Jeep vehicles. Tons of great photos that show the various configurations that Jeeps could be ordered and configured to service Emergency, Fire, Power, Public Lands, Forest, Airports, etc.
Includes:
Police, Public Safety, Civil Defense Jeeps
Public Health Jeeps
Forestry and Natural Resource Lands Jeeps
Road and Park Maintenance Jeeps
Airport Operation Jeeps
Fire Protection Jeeps
Public Education Jeeps
Public Utilities Jeeps
Specs and Accessories, Attachments Available”
Give Fast Service Brochure w/CJ-5 on eBay
I don’t think I’ve run across this one.
View all the information on eBay
“Original mailer non color folder , 8.5 x 3.5 folded , 8.5 x 11 unfolded . Shows Jeep from Russ Cooley Service Station , Hillcrest , Binghamton , New York.”
1944 Kidde Fire Engine Magazine Ad on eBay
Are there any Kidde fire systems left in any known jeeps?
View all the information on eBay
“This is not a reproduction or photocopy. It is an ORIGINAL advertisement that was carefully removed from a vintage magazine. It is a beautiful and would look great in a frame. It could be used to decorate your home, living room, hobby room, man cave, garage, bar, rec room, office, bathroom, etc.
Measurement: This is a full page ad and is measures approximately 13″ x 10.5″.”
Vintage Dealer Jeep Sign? Coldwater, MI eBay
Given it’s got some damage (it has some dents), it seems aggressively priced.
View all the information on eBay
“Vintage dealership sign, very good condition for age. Measures 12″ x 60″.”
1950-51 “Quality and Present” Training Brochure on eBay
One more 1950ish salesman training brochure on eBay.
View all the information on eBay
“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc.”
Qualify and Present Quiz
This salesman brochure was a part of the salesman training brochure above.
1950-51 “Joe Booth Gets A Break” Training Document on eBay
Here’s another training document on eBay.
View all the information on eBay
“Original salesman’s part color catalog , 8.5 x 11 , 12 pages , 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”
“Joe Booth Gets A Break” Quiz
1950-51 “Willys Makes Sense” Training Brochure **SOLD**
Andy shared the Willys sales training document. I’d buy it at a cheaper price.
View all the information on ebay
“Original salesman’s part color catalog , 8.5 x 11 , 12 pages, 3 file holes at edge , also includes non color sales sheet , 8.5 x 11 , 2 pages , shows various Willys features , descriptions , etc .”
Cameron Oil Tools Ad
Roberto Flores shared this magazine ad, reprinted in a book.
Roberto wrote: “I have just scanned this image from “The American Jeep in War and Peace”, by Kurt Willinger and Gene Gurney, Crown Publishers. I love the image: at least for me it depicts my idea of jeep: adventure, freedom, friendship, nature… Although I have been searching for this at the net, I couldn´t find it.”
1955 Lift-o-Matic Hydraulic Tailgate Brochures
Here’s a second set of Lift-O-Matic Hydraulic Tailgate brochures.
ORIGINAL POST (02/23/2013): This was sold in 2013 on eBay.
1959? CJ-3B/Mitsubishi Poster/Brochure on eBay
Here’s an unusual brochure that folds out to a 16″ x 19″ poster. Price would have to drop for me to consider it.
View all the information on eBay
“Original part color folder , 8 x 9.5 folded , 16 x 19 unfolded , opens to a poster .”
1959? Vehicles Doing World’s Work Brochure
Thanks to Ted for letting me borrow and scan this brochure. It will be the basis of the next poster, though I will be making some changes to it. I *think* this is a 1959ish brochure, as the truck/wagon windshields are still two piece, yet there is no DJ-3A Surrey.
Jeep Sales Kit on eBay
UPDATE: This is back on eBay.
View all the information on eBay
“JEEP Sales Kit for CJ-3B, CJ-5, CJ-6, Vintage!
All interior items are in excellent condition. The large envelope is rough around the edges.
Includes:
Envelope to hold all items “THIS KIT WILL SELL THIS JEEP”
Specifications on CJ-3B, CJ-5, CJ-6
Postcards
Round Paper Hang Tags
Assoc Salesman’s Prospect Book
List of target clients (Farm, Construction, Automotive, Government
Punch-out paper arrows to apply to vehicle
Master Owner Record
Features fold-out: 4-wheel drive, traction, power, etc”
1960 Aspen Jeep Travel “Little Percent” Brochure
UPDATE II: Here’s the full brochure:
- Front and Back cover:
UPDATE: Thanks to Andy for inspiration. I located a photo of the founder of Little Percent, Natalie Gignoux, in a CJ-3A. You can view some other, non jeep photos, here.
Natalie Gignoux (b1940-d2009) first opened the “Little Percent Taxi”, originally a jeep service to help folks around Aspen. In 1955 she bought a taxi service. In 1962 she sold out to another taxi service. In 2009 she passed away in Glenwood Springs, Colorado. Some history (which I hope to wind into more of a narrative):
- Why Natalie went to Aspen: https://books.google.com/books?id=gr-BAAAAMAAJ&q=natalie+gignoux&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIODAD “Natalie Gignoux first came to Aspen because her aunt had asked her to make sure that her cousin went back to .. [college?] .. only snippet displayed)
- Article on the Taxi Service: https://www.aspentimes.com/news/local/willoughby-not-everyone-enjoys-a-jeep-tour/
- Aspen history: https://www.aspenjournalism.org/2017/01/11/aspen-ski-history-timeline/
- Natalie helps with Operation Ski Lift: https://www.aspentimes.com/opinion/columns/tony-vagneur-saddle-sore-169/
- Natalie enters jeep race in 1952: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19520904.2.4&srpos=17&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
- Natalie buys Taxi Service: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550203.2.3
- Wins second place in float contest: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550113.2.38&srpos=1&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
- Natalie sells out in 1962: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19621214.2.24&srpos=3&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-
- Jeep Trip to Gen Canyon, Colorado: https://books.google.com/books?id=M4pkDQAAQBAJ&pg=PA2&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIMjAC#v=onepage&q=natalie%20gignoux&f=false
- By 1976, Natalie was Aspen’s Ticket Sale Manager: https://books.google.com/books?id=uvT6l5Z5bVkC&pg=PA16&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEILjAB#v=onepage&q=natalie%20gignoux
- Natalie’s obituary: http://www.tributes.com/obituary/show/Natalie-A.-Gignoux-86916951
2018-09-13 — Original Story was about the brochure on eBay.
1962? Jeep Family Brochure
This one was on eBay. I thought I would win it on Sunday, but someone outbid me at the last minute. Anyone have an electronic scan of the folded-out page? I’d like to use it to make another poster similar to last year’s poster.
Year? Willys 475 4WD Ambulance French Brochure **SOLD**
UPDATE: **SOLD** Was on ebay.
Here’s an unusual Willys ambulance brochure in French.
“Original Willys Ambulance folder brochure. Covers MIL-NER model 475 (4WD). Brochure is in French language ONLY. NO English. Measures about 8-1/2″ x 11″. Used Condition. Shows wear, stains.”
1940s? Canadian-French Jeep Brochure **SOLD**
UPDATE: **SOLD** Was on ebay.
Late 40s brochure based on one of the drawings, which has bumper gussets and the CJ-2A-type transfer case crossmember.
View all the information on ebay
“JEEP WILLYS 1950s dealer brochure – French – Canada – ST501000818”
1973 Bobcat Body Ad
Jim shared this magazine advertisement featured in the August 1973 issue of Four Wheeler Magazine.
For comparison, two years earlier, in 1971, this ad below was published in PNW4WDA Region 1 directory.
A 1970 Four Wheeler article that introduced the Bobcat body to folks outside the Pacific Northwest featured this logo, which was used in both ads above.