This appears to have a Gov data plate on the firewall, so perhaps it was a USCG jeep at one time?
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“Up for auction is a 1954 Willys Jeep CJ-3B. This is a very solid runner.
It has the 4-cylinder Hurricane with the Go Devil L-head. It has a manual 3 speed transmission. The original drive line has been completely rebuilt. Lots of receipts on engine rebuild. Engine does not leak or smoke. It has a new clutch and the axles have been gone through too.
Body is very solid. It does have a few bings and bangs.
There are new tires and new seat frames with cushions and covers. Have the original rims if preferred.
All lights and gauges work.”